2026 MBA University Graduate Integrated GTM Associate

Marketing Strategy Leader

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Reporting directly to the Director of the Digital Experience Marketing and Integrated GTM Strategy, this role will drive high-impact marketing initiatives that leverage agentic capabilities to align Adobe's enterprise go-to-market (GTM) strategy with customer needs, sales plays, and product innovation. The ideal candidate will bring a strong mix of strategic thinking, cross-functional leadership, and operational rigor to drive measurable business outcomes across the funnel.

What You'll Do

You'll work cross-functionally to drive strategic initiatives that span AI-assisted Marketing Capabilities, Integrated GTM Strategy & Alignment, and Translating Account, Persona & Content Strategy into Actionable Insights, Vision-setting and Storytelling. This is a high-visibility role with exposure to senior leadership and opportunities to shape how Adobe delivers experiences to enterprise customers. Key contributions :

• Develop AI-Driven Marketing Capabilities : Collaborate on initiatives to develop agentic capabilities for Business Development Reps and Marketers; coping use cases and translating data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations.
• Foster Integrated GTM Strategy & Alignment : Support the development of strategies to deliver unified customer experiences by synthesizing data from multiple sources (CRM, web, campaign, sales). Partner with Product Marketing, Sales Strategy, and Analytics to shape our unified approach to customers and ensure alignment with sales plays, product priorities, and customer personas.
• Translate Account, Persona, & Content Strategy and Actionable Insights : Contribute to the creation and evolution of marketing scorecards and dashboards (e.g., Power BI), helping teams translate data into actionable insights to inform GTM prioritization. Assist in building and maintaining dashboards, heatmaps, and prioritization tools to support targeted engagement strategies.
• Cross-Functional Leadership : Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution.

Experience

We're seeking a highly analytical and strategic thinker to join our Integrated GTM Strategy & PMO team. This role is ideal for someone with a strong foundation in marketing, data analytics, decision sciences, or strategy consulting, and a passion for driving business impact through customer-centric, data-informed marketing strategies.