Senior Specialist, Paid Social (In-House)

About the Job

We’re looking for a results-driven Senior Specialist, Paid Social (In-House) to help drive growth across Nysonian’s portfolio of brands. This is a true in-house role — you’ll be based in our Miami HQ , working directly with our Director of Paid Media, creative strategists, and media buyers. No agencies, no outsourcing — you’ll own campaigns end to end.

In this role, you’ll be responsible for the day-to-day management of paid social campaigns across Meta, TikTok, and other platforms — from building campaigns and running creative tests to optimizing budgets and scaling winners. You’ll be in-platform daily, managing campaigns that sit within one of the largest DTC spends in the country ($500K+ per day across brands).

This role is ideal for someone who thrives in a high-impact environment and wants to combine hands-on execution with data-driven strategy. You’ll have the opportunity to directly shape the growth of some of the fastest-scaling brands in North America.

In this role, you will

• Manage day-to-day execution of paid social campaigns across Meta, TikTok, and other platforms
• Allocate and optimize large daily budgets (up to $150K / day personally managed) to hit nCAC, CPA, and ROAS targets
• Run creative testing strategies, analyze results, and scale winning ads
• Collaborate with Creative Strategists to deliver insights on hooks, formats, and audience performance
• Partner with the Director of Paid Media to share learnings and implement broader channel strategies
• Monitor campaigns in real time, adjusting bids, budgets, and targeting for maximum efficiency
• Report performance clearly, highlighting opportunities for iteration and scale

What We’re Looking For

Approach to the Role

Compensation & Perks

Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.

From luxury travel to fitness and wellness, our portfolio is growing fast :

Behind these brands is our full-stack D2C platform : manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.