Talent.com
Marketing Manager Job at goodboybob in Santa Monica
Marketing Manager Job at goodboybob in Santa MonicaMediabistro • Santa Monica, CA, United States
No longer accepting applications
Marketing Manager Job at goodboybob in Santa Monica

Marketing Manager Job at goodboybob in Santa Monica

Mediabistro • Santa Monica, CA, United States
23 days ago
Job type
  • Full-time
Job description

Get AI-powered advice on this job and more exclusive features.

goodboybob Coffee Roasters

Marketing Manager

Company Overview

Goodboybob is a passionate, innovative coffee roaster with our own roastery and two bustling cafés dedicated to serving exceptional, artisanal coffee. We were founded by an artist to bring beautiful coffee experiences to life. That’s why we source, roast, and brew our coffee with care and craft—because every single cup can be the start of an inspirational idea, one that might even change the world.

Position Overview

The Marketing Manager will work closely with the cross-functional team to drive meaningful growth and foster deeper relationships with our customers. This role is ideal for a self-starter who likes to have their hands in all aspects of marketing. The marketing manager will drive growth in the cafés, online store, and wholesale programs by focusing on email marketing, trade marketing, social media, and merchandise development.

Key Responsibilities

Marketing Materials

  • Own the end-to-end development of all marketing materials, including writing creative briefs, managing cross-functional feedback, and overseeing final delivery for campaign emails, in-store signage, and wholesale assets.

Website Content

  • Lead website content strategy and execution for new product launches—including copywriting, creative asset coordination, and Shopify updates.
  • Email Marketing

  • Plan and deploy lifecycle and campaign emails (1–2x / month), including segmentation strategy, performance tracking, and ongoing optimization.
  • Social Media

  • Manage brand social media channels with a focus on content planning, Reels strategy, and community engagement.
  • Creative Production

  • Oversee creative production—scoping and managing all brand photoshoots for product launches, seasonal menus, and evergreen assets.
  • Manage a network of freelance photographers and videographers who can provide support for shoots.
  • Lead the merchandise program, including concept development, sourcing, vendor management, and inventory oversight.
  • Influencer & PR

  • Cultivate and manage relationships with local influencers to support brand awareness and product trial.
  • Serve as the key liaison with the PR agency, ensuring timely communication around launches, seasonal campaigns, and brand moments.
  • Events

  • Plan and execute local events (approximately 2 per quarter), from concept through execution, in collaboration with internal and external partners.
  • Budget

  • Manage the marketing budget.
  • Maintain a consistent brand presence through blog content that supports local SEO, brand storytelling, and customer education.
  • Qualifications

  • 4+ years of marketing experience in consumer goods, food & beverage, or DTC / omnichannel brands with expertise in email, social media, and e-commerce.
  • Bachelor’s degree in Marketing, Business, or a related subject.
  • Proficient in Klaviyo for email marketing and campaign analytics.
  • Advanced Shopify user with experience in product setup, CMS updates, and basic merchandising.
  • Deep understanding of Instagram, including Reels content strategy and scheduling tools.
  • Exceptional writer with strong brand voice fluency, and editing skills.
  • Collaborative team player with project management strengths and cross-functional communication skills.
  • Why Join Us

    Come work with this thriving company in our fast-paced, highly supportive environment where all ideas are welcome. The dress code is casual, and the atmosphere is always fun. Learn something new every day and be a part of a company that is growing by leaps and bounds.

    Strong Medical, Dental, and Vision Benefits Package.

  • 401(k) Plan.
  • Paid vacation and Wellness PTO.
  • Free food / drink on in-office days.
  • Weekly free bag of coffee.
  • Strong education in Coffee and Culinary – there’s a lot to know, and it’s fun.
  • Participation in fun events, including Car Racing events supporting the goodboybob racecar.
  • Job Type : Full-time, Hybrid

    Starting date : The position is available immediately

    How to Apply

    Please submit your resume. All submissions are confidential.

    Goodboybob is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, pregnancy, national origin, ancestry, age, marital status, physical or mental disability, genetic information, medical condition, veteran status, or any other class protected by local, state, or federal law.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Manager • Santa Monica, CA, United States

    Related jobs
    TikTok Marketing Manager

    TikTok Marketing Manager

    VirtualVocations • Carson, California, United States
    Full-time
    A company is looking for a TikTok Influencer Manager to assist in promoting high-paying career paths through TikTok content creators. Key Responsibilities Research viral video ideas on TikTok for ...Show more
    Last updated: 3 days ago • Promoted
    Digital Marketing Sales Manager

    Digital Marketing Sales Manager

    VirtualVocations • North Hollywood, California, United States
    Full-time
    A company is looking for a Digital Marketing Sales Manager to lead and manage a successful sales team.Key Responsibilities Manage Sales Representatives to ensure they meet sales quotas and KPIs ...Show more
    Last updated: 30+ days ago • Promoted
    B2B Marketing Manager

    B2B Marketing Manager

    VirtualVocations • Signal Hill, California, United States
    Full-time
    A company is looking for a Marketing Manager focused on B2B lead generation.Key Responsibilities Develop and execute a B2B marketing strategy for lead generation and brand awareness Manage multi...Show more
    Last updated: 30+ days ago • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocations • Long Beach, California, United States
    Full-time
    Growth Marketing Manager to drive funnel growth and merchant acquisition.Key Responsibilities Define and execute growth strategies for merchant acquisition, activation, and retention Own the acq...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    VirtualVocations • Carson, California, United States
    Full-time
    A company is looking for a Digital Marketing Manager who is passionate about opportunity creation and campaign management. Key Responsibilities Manage marketing automation systems and email progra...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocations • North Hollywood, California, United States
    Full-time
    A company is looking for a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for its platform. Key Responsibilities : Own product positioning and messaging, craft...Show more
    Last updated: 30+ days ago • Promoted
    Web Marketing Manager

    Web Marketing Manager

    VirtualVocations • Pasadena, California, United States
    Full-time
    A company is looking for a Web Marketing Manager to oversee the digital strategy and performance of their website and microsites. Key Responsibilities Manage the website's vision, ensuring brand c...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Project Manager

    Digital Marketing Project Manager

    VirtualVocations • Huntington Beach, California, United States
    Full-time
    A company is looking for a Digital Marketing Project Manager responsible for delivering SEO, digital advertising, and social media services to clients. Key Responsibilities Oversee the delivery of...Show more
    Last updated: 25 days ago • Promoted
    Email Marketing Manager

    Email Marketing Manager

    VirtualVocations • North Hollywood, California, United States
    Full-time
    A company is looking for an Email Marketing Manager to drive client revenue through innovative email and SMS marketing strategies. Key Responsibilities Lead the development of retention strategies...Show more
    Last updated: 30+ days ago • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    VirtualVocations • Huntington Beach, California, United States
    Full-time
    A company is looking for an Influencer Marketing Manager to lead and manage influencer programs that enhance brand awareness and drive sales. Key Responsibilities Develop and execute influencer pa...Show more
    Last updated: 30+ days ago • Promoted
    Paid Marketing Manager

    Paid Marketing Manager

    VirtualVocations • Huntington Beach, California, United States
    Full-time
    A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.Key Responsibilities Manage end-to-end execution and optimization of paid campaigns...Show more
    Last updated: 1 day ago • Promoted
    Content Marketing Manager

    Content Marketing Manager

    VirtualVocations • Long Beach, California, United States
    Full-time
    A company is looking for a Content Marketing Manager to join their marketing team.Key Responsibilities Create engaging content that highlights the company and the real estate valuation tech indus...Show more
    Last updated: 30+ days ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocations • Long Beach, California, United States
    Full-time
    A company is looking for a Field Marketing Manager - Central / West.Key Responsibilities Execute central programs and implement local marketing campaigns to achieve brand KPIs and sales Ensure bra...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    VirtualVocations • Signal Hill, California, United States
    Full-time
    A company is looking for a Marketing Manager, Growth & Operations.Key Responsibilities Manage HubSpot, including automation, reporting, and workflows Create and promote data and benchmark report...Show more
    Last updated: 30+ days ago • Promoted
    Social Media Marketing Manager

    Social Media Marketing Manager

    VirtualVocations • Fullerton, California, United States
    Full-time
    A company is looking for a Social Media Marketing Manager / Specialist to drive social media strategies and campaigns.Key Responsibilities Develop and execute social media and community strategies ...Show more
    Last updated: 30+ days ago • Promoted
    Associate Marketing Manager

    Associate Marketing Manager

    VirtualVocations • Signal Hill, California, United States
    Full-time
    A company is looking for an Associate Marketing Manager to execute integrated marketing campaigns and drive engagement.Key Responsibilities Develop target personas, messaging, and execute multi-c...Show more
    Last updated: 30+ days ago • Promoted
    Member Marketing Manager

    Member Marketing Manager

    VirtualVocations • Fullerton, California, United States
    Full-time
    A company is looking for a Member Marketing Manager to support the creation and management of marketing campaigns for member enrollment and engagement. Key Responsibilities Create, launch, and mea...Show more
    Last updated: 3 days ago • Promoted
    SEO Marketing Project Manager

    SEO Marketing Project Manager

    VirtualVocations • Whittier, California, United States
    Full-time
    A company is looking for an SEO / Marketing Project Manager.Key Responsibilities Develop and execute comprehensive marketing strategies and plans to meet business objectives Monitor and analyze ...Show more
    Last updated: 30+ days ago • Promoted