Associate Director of Marketing - Litigation

Associate Director of Marketing - Litigation

Cooley is seeking an Associate Director of Marketing to join the Marketing team.

Position summary : Under the supervision of the Director of Marketing (Litigation), the Associate Director leads the marketing and client development activities for assigned practice group(s) within the assigned department of Litigation. The primary goal is to drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this leadership role, the Associate Director will interact with practice group leaders and partners in devising marketing and client development programs in a manner consistent with the firm's overall strategy.

Additionally, a critical component of the Associate Director role is fostering a collaborative team dynamic by leading by example, mentorship, and positioning the team for success by instilling a service delivery excellence model. Work is defined by the strategies and goals of the Litigation department. Work is reviewed at milestones, or at completion. Assignments are broad in nature requiring originality and ingenuity. Specific duties and responsibilities include, but are not limited to, the following :

Position responsibilities :

Strategic planning and leadership :

In conjunction with the Director of Marketing - Litigation, assigned department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s) / industries / verticals, and individual partners within those groups

Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities

Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies / tactics, initiatives, projects, and client development opportunities

Provide leadership of marketing budget for assigned practice group(s), guiding strategy in budget deployment to maximize brand and client development opportunities

Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm

Implement service excellence standards in the communications, interactions, and delivery of marketing support to the firm

Practice group marketing responsibilities :

Take ownership of all aspects of Litigation department marketing activities for assigned practice group(s)

Create annual budget and marketing plans in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines

Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests

Develop leading marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials

Oversee the execution of winning responses to formal RFP / RFIs in conjunction with firm's Pitch & Proposal team

Execute firm sponsored and industry participation events, sponsorships, client dinners, and related activities

Lead, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions

Lead the development and execution of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more

Monitor clients, industry trends, and business climate and champion initiatives to create institutional clients at the firm through cross-sell existing services, practice groups and offices

Collaborate with Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR / Media requests

Act as an expert in and advocate for the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities

Management :

Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort

Serve as mentor to indirect and direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs / time off requests

Support business professional development and continued educational opportunities

In collaboration with immediate supervisor and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Skills and experience :

Required :

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

Ability to work extended and / or weekend hours, as required

Ability to travel, as required

Bachelor's degree

8+ years direct applicable experience (e.g., sales and / or marketing-related roles) to include 4 years management experience (some at the senior level preferred) with experience leading others

Proficient in the use of CRM tool

Preferred :

Advanced degree in a related field and significant prior experience in sales and marketing organizations.

Prior experience in a professional services organization and / or law firm

Supervisory experience

Competencies :

Proactive, have high energy, and be creative, quick thinking, and comfortable with risk

Entrepreneurial by nature

Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people

Excellent analytical skills

Ability to carry and achieve marketing goals

Strong interpersonal skills with ability to facilitate and solve problems

Strong communication, both verbal and written, and presentation skills

Detail-oriented with advanced organization skills

Proven ability to manage, coach and motivate

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected annual pay range for this position with a full-time schedule is $225,000 - $265,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and / or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and / or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

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