Owned Channels and Influencer Lead : Aveeno Megabrand

Owned Channels and Influencer Lead : Aveeno Megabrand

Kenvue is currently recruiting for a :

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage and have brilliant opportunities waiting for you! Join us in shaping our futureand yours. For more information, click here.

Role Reports To : SR MGR COMMERCIAL STRGY BODY CARE

Location : North America, United States, New Jersey, Summit

Work Location : Hybrid

What You Will Do

The Owned Channels & Influencer Lead for Aveeno Megabrand at Kenvue is responsible for developing and executing the brand's social media strategy, website content strategy and influencer strategy approach across various categories, including Adult and Baby. This role aims to enhance brand awareness, engagement, and relevance through creative content and effective management across these channels. The Owned Channel Lead will collaborate with the global BDT and cross-functional teams to drive business growth and ensure the brand remains competitive in the landscape and has consistent messaging across channels.

Key Responsibilities :

Overall : Editorial and content strategy : Collaborate across brand, influencer, Global BDT, CX, paid media, and other teams to ensure cohesive messaging across platforms

Content strategy leadership : Lead content strategy across channels, ensuring strategic approach, execution, and measurement

Campaign integration and comms : Ensure all campaign or NPI work is integrated across channels and communicated cohesively

Cross-functional collaboration : Manage requests and priorities from cross-functional partners

Thought leadership : Provide thought leadership on vision and best practices for the marketing of today and tomorrow

Strategy development : Develop and evolve strategy across channels, updating based upon shifts in performance, budget, consumer and cultural learnings

Process development : Develop and implement internal processes to improve efficiencies and cultural relevance

Influencer Strategy & Activation : Strategy & planning : Lead influencer strategy and activation plans aligned with brand priorities and cultural moments

Agency management : Own the relationship with the influencer agency, ensuring alignment on goals, deliverables, and performance

Content evaluation : Evaluate influencer content for brand fit, performance, and amplification opportunities

Cross-functional collaboration : Partner with the BDT and brand teams to integrate influencer content into broader campaigns and owned channels

Social Media : Agency relationship management : Own relationships with social agency partners, implement, and evolve the social playbook, ensure processes account for needs

Seasonal content planning : Own and manage content planning calendar to ensure cross-functional, cultural, BDT, CP, and other priorities and activations are included in organic social calendars

Reporting : Evaluate reports from CELs and agency partners to determine and implement learnings

Website : Website optimization : Partner with CX team (technical & execution partner) to optimize homepage banners and other content across the website

Landing page development : Work with the CX and brand teams to strategize and implement landing pages for various campaigns or activations

Reporting : Analyze GA and other metrics to determine and implement learnings

People Management : Manage and mentor two direct reports, including social brand activation ABM and an influencer activation ABM providing guidance, support, and professional development opportunities to ensure high performance and growth

What's In It For You

Annual base salary for new hires in this position ranges :

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

Competitive Benefit Package

Paid Company Holidays, Paid Vacation, Volunteer Time & More!

Learning & Development Opportunities

Kenvuer Impact Networks

This list could vary based on location / region

• Note : Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.