Associate Customer Marketing Manager

Who are we?

Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one-of-a-kind "better for you" Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come!

As the Associate Customer Marketing Manager (ACMM), you'll serve as the sales lead on the tru fru Freeze-Dried Portfolio and Limited-Time Offerings (LTOs). Representing the sales team, you'll drive commercialization, strategy, and execution of tru fru's freeze-dried products. Responsibilities include developing and executing go-to-market strategies, streamlining commercialization processes, supporting sales through strategic planning, and optimizing U.S. and international portfolios (Canada and Mexico). In this role, you'll also act as the connector between Sales, Operations, and Marketing to ensure alignment across all teams.

What you'll do

• Serve as the point of contact between Sales, Operations, and Marketing to ensure alignment.
• Facilitate collaboration across teams, building processes and tools to support supply needs.
• Manage the Sales & Supply Execution Tracker, providing updates on ship dates and quantities.
• Support Supply Chain communications, including letters and updates to customers.
• Provide analysis to inform new item distribution forecasts by channel and customer.
• Contribute to annual planning through data insights, strategy development, and presentation support.
• Develop the Sales Playbook (MAPS) as go-to-market guidelines to enable customer planning.
• Deploy trade budgets and targets, aligning with MAPS direction.
• Support ad hoc projects, incremental funding requests, and plan reconciliation (top-down / bottoms-up).
• Assess pricing performance, recommending price / pack adjustments to strengthen the portfolio.
• Assist in channel strategy development and execution across volume, trade efficiency, and new item distribution.
• Represent Sales in the S&OP commercialization process for innovation and renovation.
• Partner with Marketing to create sales toolkits, new item materials, and execute customer-level campaigns.

What you'll bring to tru fru

You are...

You have...

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What tru fru offers -

EEO

At tru fru, we are committed to an inclusive workplace where diversity in all its forms is championed. tru fru is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please followthis link.