Paid Media Marketing Lead

Paid Media Marketing Lead

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! At Fortra, we're breaking the attack chain. Ready to join us?

Fortra is looking for a Paid Media Marketing Lead to help support and manage our paid advertising efforts across multiple platforms. This position will partner closely with the Paid Media Marketing Manager to help build, execute, and measure campaigns that drive high ROI. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our growth goals.

What You'll Do

• Campaign Management : Plan, execute, and optimize paid media campaigns across various platforms, such as Google Ads, Bing Ads, LinkedIn Ads, and more.
• Budget Management : Partner with the Paid Media Marketing Manager on effective budget management to maximize ROI and ensure campaigns are within budget.
• Ad Creative : Collaborate with the creative team to develop high-performing ad creatives and landing pages for different campaigns.
• Audience Targeting : Conduct audience research and segmentation to reach the right customers with the right message.
• Keyword Research : Conduct thorough keyword research and optimization for search engine marketing campaigns.
• A / B Testing : Continuously test and refine ad copy, creatives, and landing pages to improve performance.
• Monitor performance of campaigns and provide recommendations to the Paid Media Marketing Manager on how to increase ROI.
• Competitor Analysis : Stay up-to-date with industry trends and competitor activities to identify new opportunities.
• Collaboration : Work closely with the Paid Media Marketing Manager, product line and shared services teams on goals, content, and SEO to ensure integrated and cohesive marketing strategies.

Qualifications