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Sr. Marketing Director - Marketing Automation & Personalization Platforms

Sr. Marketing Director - Marketing Automation & Personalization Platforms

LEGACYChicago, IL, US
15 hours ago
Job type
  • Full-time
Job description

Job Description

Job Description

Sr. Marketing Director - Marketing Automation & Personalization Platforms

James Hardie Building Products

Location : Chicago, IL

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.

This position is based at our offices in Chicago’s West Fulton Market District with a hybrid weekly work schedule.

An employee shuttle to and from Ogilvy Transportation and Union Station is provided, as well as subsidized parking in our buildings attached garage.

Summary :

Reporting to the VP of Digital Experience, the Sr. Marketing Director - Marketing Automation & Personalization Platforms will lead the vision, strategy, and roadmap for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value.

Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience — transforming data into meaningful engagement at scale.

Key Responsibilities :

Product Strategy & Ownership

  • Define and communicate the personalization vision, strategy, priorities, and KPIs
  • Lead CRM and personalized campaign execution with cross-functional partners.
  • Evaluate and integrate Martech platforms to scale customer engagement.
  • Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration.

Strategic & Analytical Leadership

  • Link tactical execution to enterprise business strategies.
  • Use data to measure performance, optimize campaigns, and drive improvements.
  • Identify problems, create scalable solutions, and optimize operational processes.
  • Champion continuous improvement and stay ahead of industry trends.

    • Customer Journey & Personalization

  • Translate journey insights into digital tools that improve targeting, relevance, and conversion.
  • Leverage AI, customer profiling, and computed traits to enrich CRM / CDP models and boost ROI.
  • Deliver personalized use cases like real-time content, contractor training, and behavioral tracking.

    • Data Activation & Optimization

  • Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.)
  • Oversee platform implementation and evolution.
  • Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels.

    • Leadership & Collaboration

  • Lead cross-functional teams in a matrixed environment to deliver measurable outcomes.
  • Build strong partnerships across marketing, product, IT, and analytics.
  • Foster a culture of innovation, agility, and customer-centricity.

    • Qualifications

  • 12+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms
  • Hands-on experience with Salesforce, CDPs (Adobe preferred), and automation tools (e.g., Marketo, HubSpot)
  • Proven track record driving personalization, segmentation, and data-driven marketing at scale
  • Knowledge of data privacy, consent management, and compliance (GDPR, CCPA)
  • Strong ability to turn technical architecture and customer insights into scalable business solutions.
  • Demonstrated success leading cross-functional teams and delivering measurable results.
  • Entrepreneurial mindset with strong problem-solving and innovation skills
  • Excellent analytical, communication, and collaboration skills

    • Bonus Points For :

  • Experience in contractor / homeowner engagement models or B2B2C ecosystems
  • Familiarity with lead-matching algorithms or AI-driven personalization tools
  • Background in customer journey mapping or omni-channel orchestration

    • The AZEK Company was acquired by James Hardie.

    James Hardie is the industry leader in exterior home and outdoor living solutions, with brands including Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With 8,000+ employees worldwide, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit www.jameshardie.com.

    Following The AZEK Company’s acquisition by James Hardie, we remain committed to providing a fair and equitable employment experience for all candidates.

    Join us in shaping the future of our business!

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    Sr Director Marketing • Chicago, IL, US

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