Sr. Omnichannel Capability Manager

Marketing Technology And Audience Activation Leader

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders.

This position is responsible for the development and implementation of best-in-class integrated customer experiences which will increase marketing effectiveness and advance our Omnichannel Marketing roadmap. This individual will be a leader in marketing technology and audience activation strategies within the commercial organization.

Your contributions (include, but are not limited to) :

• Advance audience intelligence and segmentation strategies within Salesforce Data Cloud and Marketing Cloud as well as developing business processes
• Partner with Omnichannel Strategists and brand teams to contribute to the strategic development and execution of audience, content and digital initiatives; Support campaign development with both audience segmentation strategies and targeted customer lists
• Analyze campaign performance data in Salesforce and create reporting dashboards to offer insights and recommendations for campaign improvements
• Conduct ongoing performance evaluation for multiple channels (web, email, SMS, social, media) and as part of dynamic, next-best-action programs to drive deeper customer engagement
• Partner with cross-functional partners like IT, Data Management, and Analytics to enable the omni systems and strategies
• Drive platform integration and the advancement of the omnichannel roadmap through the following areas : audience, consent, and content management systems
• Drive omnichannel platform management and maintenance by ensuring system components are functioning correctly and partnering with IT teams to integrate CRM systems, data warehouses, and business tools
• Advance media and social media technology integration to both introduce and measure innovative tactics across digital operations and omnichannel orchestration
• Ensure all data processing activities comply with organization and brand requirements. Implement industry-wide best practices for audience management to support optimal customer engagement
• Establish operational standards for web, search, text / SMS, paid and social media; Drive continual optimization of capabilities to enhance campaign performance and customer experiences
• Manage agency and vendor support through strong project management, cross-functional collaboration and strong communication skills
• Evaluate and manage vendor relationships, ensure SLAs are met and operational excellence is maintained while handling escalated issues, budget, and contract management for vendor services
• Perform other duties as assigned

Requirements :

Neurocrine Biosciences is an EEO / Disability / Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.

The annual base salary we reasonably expect to pay is $154,900.00-$224,400.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties / requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver / parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.