Product Marketing Manager, Ads Measurement

Product Marketing Manager, Ads Measurement

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Minimum qualifications : Bachelor's degree or equivalent practical experience. Four years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Experience working directly with or marketing to a segment of the digital advertising ecosystems, such as Global Media Agencies, Measurement providers (e.g., MMM / Incrementality vendors), or Ad-Tech platforms. Experience developing and executing B2B go-to-market plans for technology products or solutions.

About the job : Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities : Lead the execution and management of scaled co-marketing programs with key measurement partners and global media agencies, turning strategy into tangible market impact and adoption of our measurement solutions. Develop and maintain a partner enablement toolkit (e.g., training, sales collateral, case studies) to empower partners to successfully promote and service products (e.g., meridian our open-source Marketing Mix Modeling (MMM)). Drive cross-functional alignment with Product, Engineering, Business Development, Sales and Partnerships teams to simplify the partner and agency experience and accelerate the time-to-market for new integrations. Manage direct relationships with a portfolio of strategic partners, serving as the Google's measurement story and actively gathering customer and agency insights to inform GTM plans. Translate engaged and market insights into actionable, audience-aligned recommendations for messaging and feature prioritization to ensure our 3P strategy is resilient and maximizes impact.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.