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Head of AI Brand Communications

Head of AI Brand Communications

MediabistroWorkFromHome, CA, United States
21 hours ago
Job type
  • Full-time
Job description

We’re an employee-owned, vertically-integrated builder of health & wellness brands with over 1,400 team members across multiple companies. We create best-in-class products that help make the world healthier and happier, and our brands generate over $1 billion in revenue annually. Learn more about our brands.

We’re Looking For A

Head of AI Brand Communications to shape how our brands are represented across AI-generated content, search experiences, and chat interfaces. The ideal candidate combines digital PR, search strategy, content architecture, media outreach, and AI monitoring expertise to protect and promote brand reputation in LLM-driven environments.

Location : Woodland Hills, CA (Hybrid)

Responsibilities

  • Lead Digital PR & Strategic Content Placement : Develop comprehensive content strategies and leverage media relationships to secure placements on authoritative domains, industry publications, and legacy media outlets. Build rapid-response capabilities to address emerging narrative challenges and ensure brand-aligned content reaches high-trust sources.
  • Shape Brand Visibility in AI Interfaces : Audit and monitor how our brands appear in AI Overviews, ChatGPT, Perplexity, and other generative tools—across 100+ branded and 200+ non-branded terms.
  • Build Our AI Presence : Deploy structured data, entity definitions, and citations across key brand websites and high-authority web repositories (archive.org, OSF, etc.) to boost AI-friendly visibility.
  • Launch Internal Influence Tools : Help design and manage custom GPT / Claude bots trained on brand-safe content, and contribute to internal prompt playbooks and narrative alignment guides.
  • Report the Impact : Build dashboards and quarterly reports that visualize improvements in brand accuracy, visibility, sentiment, and LLM coverage—along with a proprietary Brand Risk Score.

Qualifications

  • 7-10+ years combining Digital PR, SEO and content strategy with proven media relations and outreach experience, including successful placement of content across authoritative publications and legacy media
  • Strong background in crisis communications and proactive reputation management, with demonstrated ability to coordinate rapid content responses and manage external stakeholder relationships during challenging situations
  • Deep knowledge of search visibility, schema markup, and entity-based optimization
  • Experience working with AI / LLM platforms like ChatGPT, Claude, Perplexity, or Google’s SGE—especially to monitor or influence branded content
  • Proven ability to write or commission rebuttal and technical content that performs well in AI and search contexts
  • Familiarity with structured data formats (e.g., JSON-LD), and publishing in high-authority public archives
  • Exceptional relationship-building and communication skills, with experience managing both internal cross-functional teams and external media partnerships
  • Bonus points for experience with prompt engineering, custom GPT agents, vector databases, or knowledge graph work, plus established relationships within journalism and authoritative publishing domains, experience with media monitoring and strategic content distribution, or background in crisis communications and rapid-response initiatives.
  • Golden Perks & Benefits

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases.
  • Tuition reimbursement program for eligible expenses.
  • Opportunities to earn additional compensation based on KPIs; recognitions like Win of the Week, Spot Bonuses, Work Anniversaries, and Shout-Outs.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Fully stocked kitchen and free on-site gym for those in the Woodland Hills, CA office.
  • Virtual and in-person company events to cultivate connections and work-life balance.
  • Note : The base salary range is $152,000-$200,000, plus annual & monthly KPI bonus potential. Salary ranges reflect California cost of labor analysis and may vary by state for remote roles. Salary is based on experience, knowledge, skills, and location. We will consider all qualified applicants with criminal histories in compliance with the law.

    A Note to Recruiting Agencies : Golden Hippo handles hiring through our internal Talent Acquisition team. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal team is responsible for all candidate presentations. Written approval and a signed agreement are required before submitting candidate information. We will not pay fees without this agreement.

    Candidate Safety : We prioritize candidate safety. Be wary of cyber criminals and fraudulent job offers. Our recruiters will contact applicants from our official domain and never ask for financial details. If you suspect a suspicious offer, contact

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