Director, Calendar Management & Product Innovation

Position : Director, Calendar Management &

Product Innovation

Location : Los Angeles, CA

Our Blend

The Coffee

Bean & Tea Leaf is one of the world’s largest specialty coffee and tea

retailers. In 1963 we opened our very first store, and today we have over 1100

cafes in more than 21 countries.

The Coffee

Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and

tea brand. We are united by our passion for connecting people through the daily

rituals of coffee and tea—viewing every cup as an opportunity to impact

someone’s day.

Our Brew

Crew is a diverse team of hard-working optimists with a passion for learning

about our craft, the people we serve, and the world around us. We offer the

tools, the environment, and the support for you to make your unique

contribution and grow as a person.

Passion is

contagious, and we’ve got a serious case of it.

If you are just as passionate as we are, come join our Brew Crew!

Brew Crew Opportunity

The

Coffee Bean & Tea Leaf®

has an opening for a Director of Calendar Management & Product Innovation based

in the Americas Support Center in Los Angeles. This role manages planning and

oversees execution of a customer insight-driven 18-month marketing calendar and

new product innovation relating to development of the marketing calendar for

the company. The annual marketing calendar will include oversight into product

portfolio, product marketing, and consumer insights. This individual will also

play a key role in building and evolving the brand and enhancing brand equity

across all touchpoints. A core focus of this role includes developing and

managing high-impact strategic partnerships to extend brand reach, create

co-marketing opportunities, and accelerate business growth. This position

reports to the VP, Head of Marketing.

Key Responsibilities

• Annual

Marketing Plan : Partner with the Head of Marketing to develop a customer

insight-driven marketing plan incorporating Global brand directions. This

includes developing the promotional calendar to drive sales, traffic and check

through key new product initiatives, and system-wide and seasonal promotions (excluding

loyalty-specific promotions managed by the Loyalty Marketing Lead) and programs.

Product Calendar : In collaboration with Product Development, Supply Chain,

Finance, and Ops Services, as well as the Global Marketing Team, build an 18-month

“product innovation calendar” that feeds into the 18-month marketing calendar

(must be at least 6 to 12 months ahead of the marketing calendar year) for food

and beverages designed to drive traffic and increase sales.  Lead the execution, costing, and pricing

analysis for all marketing windows in partnership with the cross functional

team.

Coffee & Tea : Develop and lead strategies in retail coffee, tea, and

merchandise to increase presence in product mix, improve sales to company-owned

stores, and increase brand reach in specialty channels.

customer insights through competitive benchmarking, consumer research projects,

and creating an annual customer learning / market research plan.

Strategy & Pricing : In partnership with the Sr. Menu / In-Store POP Manager,

oversee and execute menu strategy based on product mix, portfolio margin

analysis, and key consumer targets. Partner with Finance to set pricing.

Partnerships : Identify, evaluate, and secure strategic partnerships,

sponsorships, and collaboration opportunities. Negotiate partnership agreements and manage

partner relationships. Oversee

the development and execution of initiatives with partners, including events,

campaigns, and content in partnership with the Performance Marketing Manager.

Management and Creative Asset Development : Development and cross-utilization of

creative assets across in-café marketing, website / digital / social channels, CRM

engagement, new café openings, local café marketing, and café tests in

partnership with Performance Marketing Manager and Sr. Loyalty Marketing

Manager.

Partner with Finance and agencies to analyze marketing programs and adjust

strategy and tactics to increase effectiveness.

Your Ingredients

Degree or MBA and 10 years’ experience in corporate marketing.

experience in restaurant, retail, multi-unit or franchise business, preferably

F&B. Experience in working in both national and smaller / regional brands a

plus.

passionate leader with the ability to inspire and collaborate with own team and

establish team focus and direction to deliver and execute the marketing

calendar.

executive with strong strategic skills and ability to translate to

implementation plans.

in integrated multi-platform marketing campaigns, strategic marketing, and

creative development.

in insights development, trend analysis, and performance metrics to guide

business decision-making and pivots to accelerate growth.

in product management and product development.

and persuasive communicator.

ability to effectively lead and develop multiple direct reports in a matrixed

organization.

written / verbal communication skills and negotiation skills.

organization and problem-solving skills.

to effectively manage multiple priorities in a rapidly changing environment.

analytical capabilities including budgetary and financial acumen.

positive, and energetic executive who can operate with minimum direction and is

relentless at pursuing objectives.

the highest standard of work ethic, honesty, integrity, and discretion.

Performance & Rewards

At The Coffee

Bean & Tea Leaf, we embrace a high-performance culture that rewards and

encourages our values of teamwork, ownership, and respect for one another.

Accident, Life, Long-Term & Short-Term Disability, Critical Illness,

Hospital Indemnity, EAP programs including Legal, ID Theft, and more

on our Coffee and Tea

Range : $130,000-$170,000 annually with eligibility for 20% bonus

This

is a hybrid position : Monday-Wednesday in our Downtown Los Angeles office and

Thursday and Friday remote.

Our ‘FROTH’ VALUES

We believe in the  fundamental truths  that guide us

through our daily lives :

everything we do. Friendliness and customer-centricity is embedded in our

culture.

values, opinions and diversity.

our individual, team and business results, every day.

leverage our diverse strengths to grow the business.

integrity by being truthful and transparent with each other, the business, and

ourselves .

At The

Coffee Bean & Tea Leaf, we are a global company committed to representing

the neighborhoods we serve. We welcome all to apply to our Brew Crew and we

value the impact of diversity on our culture and in our work.

International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf®

is fully committed to Equal Employment Opportunity and to attracting,

retaining, developing, and promoting the most qualified employees without

regard to their race, sex, gender, color, religion, sexual orientation,

national origin, age, physical or mental disability, citizenship status,

veteran status, genetics, or any other status protected by state or federal

law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee

harassment or discrimination any

such protected status.

The Coffee Bean & Tea Leaf® provides equal employment opportunities

(EEO) to all employees and applicants for employment without regard to race,

sex, color, religion, gender, sexual orientation, national origin, age,

disability, marital status, amnesty, or status as a covered veteran in

accordance with applicable federal, state, and local laws. This policy was

intended to comply, and The Coffee Bean & Tea Leaf with applicable state and local

laws governing non-discrimination in employment in every location in which the

Company has facilities. This policy applies to all terms and conditions of

employment, including, but not limited to, hiring, placement, promotion,

termination, layoff, recall, transfers, leaves of absence, compensation, and training.

We a work environment

free from discrimination and harassment, and where employees are treated with

respect and dignity.