President / CEO - City Brew Tours and Unboxed Experiences

President / CEO - City Brew Tours and Unboxed Experiences

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This range is provided by City Brew Tours. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00 / yr - $200,000.00 / yr

Additional compensation types

Annual Bonus and Commission

Direct message the job poster from City Brew Tours

City Brew Tours has been leading craft beer experiences since 2008, operating in more than 20 cities across the U.S. and Canada through a mix of corporate and franchise markets. In addition to in-person tours, City Brew Tours manages a growing direct-to-consumer business that includes a monthly beer subscription and limited-edition holiday beer boxes that deliver curated craft experiences to customers’ homes.

We also operate Unboxed Experiences , a virtual events division that produces team-building experiences for leading corporate clients through beer and cheese pairings, charcuterie workshops, and other interactive formats.

Together, these brands form a multi-million-dollar experiential portfolio with strong foundations in franchising, e-commerce, and hospitality. As we continue to scale, we are expanding through new concepts like Flavor Walk Food Tours , designed to complement our beer tour franchise system and give franchisees additional revenue opportunities.

The Role

We are seeking a President / CEO to lead profitability, franchise performance, and growth across City Brew Tours and Unboxed Experiences. This role oversees both in-person and virtual operations, direct-to-consumer channels, and new experiential products like Flavor Walk Food Tours.

You’ll directly manage the Director of Sales, COO / Operations Lead, and freelance marketing support, with broader oversight of operations, fulfillment, and franchise support teams.

This is a hands‑on leadership position with meaningful upside tied to company performance and long‑term growth.

Responsibilities

• Lead day‑to‑day operations and financial performance for City Brew Tours and Unboxed Experiences.
• Oversee franchise support, onboarding, and ongoing performance initiatives.
• Drive profitability through marketing optimization, operational efficiency, and strategic partnerships.
• Collaborate with partners such as SaaSHero and internal marketing resources to manage paid media and creative execution.
• Maintain brand consistency and guest experience standards across all markets.
• Manage direct‑to‑consumer programs, including the monthly beer subscription and holiday box offerings.
• Lead the rollout of new experiential products, including Flavor Walk Food Tours, to strengthen franchise growth and system revenue.
• Provide quarterly business and financial updates to ownership.

Who You Are

Why Join Us

This is a rare opportunity to lead two established experiential brands and shape their next phase of growth. You’ll have true operational authority, direct profit participation, and the ability to influence multiple revenue streams—from franchise operations to virtual experiences and direct‑to‑consumer sales.

Compensation

$85,000 base salary plus up to $115,000 in annual performance incentives based on 20% of EBITDA growth and franchise system expansion. Includes long‑term participation opportunities for sustained company performance.

To Apply

Submit your resume and a cover letter describing how you have grown a business or franchise system through marketing, operations, or leadership.

Seniority level

Executive

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Travel Arrangements

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