Paid Social Specialist

Paid Social Specialist

Meow Wolf is looking for a Paid Social Specialist to drive performance across Meta and TikTok Ads as we grow our brand and expand our reach through immersive storytelling. If you live inside Ads Manager, thrive on rapid testing, and know how to make the algorithm work in your favor, this is your role.

As our Paid Social Specialist, you'll lead paid campaigns across Meta (Facebook and Instagram) and TikTok, from strategy and setup to optimization and analysis. You'll experiment with creatives, test audiences, and scale what works while staying ahead of platform trends and best practices. While Meta and TikTok are the core focus, experience across other platforms such as Pinterest, Snapchat, LinkedIn, or Reddit is a plus as we explore new growth opportunities.

You'll collaborate closely with creative, content, and analytics teams to align messaging, targeting, and goals, turning scroll-stopping ads into measurable business impact.

Key Responsibilities

• Build, launch, and manage paid campaigns across Meta (Facebook and Instagram) and TikTok, including prospecting and retargeting
• Develop and test audience strategies, creative variations, placements, and bidding tactics to maximize performance
• Collaborate with organic social & creative teams on ad concepts, formats, and content tailored to each platform
• Continuously monitor and optimize campaigns to improve KPIs such as CTR, CPA, ROAS, and conversion rate
• Conduct A / B tests and iterate on creative, copy, audiences, and landing page performance
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Stay up to date on social ad platform updates, emerging trends, and algorithm changes
• Contribute to paid strategies on additional platforms such as Pinterest, Snapchat, LinkedIn, and Reddit as needed
• Coordinate with analytics and web teams to ensure clean tracking, attribution, and campaign tagging
• Present campaign results and growth ideas to the broader marketing team

Required Qualifications

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and scanners. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical ability to walk, stand, take stairs / slides / elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and / or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times. The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a full-time position, and hours of work and days are Monday through Friday, 9 a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand. This position does not require supervisory responsibility or travel.

Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social, and environmental wellbeing in our community.

Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state, or local law.

As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks. Medical Insurance options : PPO & HDHP