No longer accepting applications
Vice President of Growth & Demand Generation
Buffini & CompanyCarlsbad, CA, US3 days ago
Job type
- Full-time
Job descriptionBuild and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing. Create and implement marketing automation and lead-nurture systems that improve conversion and retention. Optimize campaigns across email, paid media, webinars, and partnerships. Deliver quarterly growth campaigns aligned with product launches, leadership events, and major sales pushes. Establish a unified marketing performance dashboard that reports on pipeline, CAC, conversion, and attribution. Improve lead quality and tracking accuracy through CRM and marketing tech stack optimization. Develop a forecasting model for lead generation and campaign ROI to support leadership decision-making. Build and mentor a high-performing growth and demand generation team with clear goals and accountability. Foster strong alignment between Marketing, Sales, Client Success, Coaching and Product, ensuring a seamless buyer journey. Develop a culture of testing, learning, and iteration, encouraging innovation across campaigns. Maintain 90%+ team engagement and retention through clear vision, collaboration, and recognition. Expand Buffini's presence across new customer segments and verticals. Develop co-marketing programs and partnerships that increase reach and awareness. Position Buffini as the leading voice in relationship-based business growth through earned media, PR, and strategic visibility. Strategic Leadership : Balances short-term demand with long-term brand growth; connects campaigns to business outcomes. Analytical Rigor : Uses data and KPIs to guide decision-making, optimize ROI, and measure success. Growth Mindset : Builds scalable systems that generate repeatable results across multiple products and audiences. Cross-Functional Collaboration : Works seamlessly with Sales, Product, and Creative to ensure unified execution. Team Development : Coaches and empowers high-performing marketers; creates clarity and accountability. Customer Obsession : Designs campaigns that serve the client first and reflect the "Work by Referral" ethos. Innovation : Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence. Communication : Inspires confidence and alignment through clarity, empathy, and influence. Embodies Servant Leadership and a People-First Philosophy—leads with humility and service, empowering teams and partners to thrive. Champions the "Work by Referral" System and Company Mission—ensures every marketing initiative reflects Buffini's purpose of helping people build thriving businesses through relationships. Brings Energy, Optimism, and Positivity to Every Interaction—creates momentum and enthusiasm across teams, meetings, and campaigns. Models Personal Growth, Excellence, and Accountability—demonstrates continuous learning, ownership of results, and a commitment to raising the standard of excellence across the organization. Part of the job responsibilities may require the Servant Leader to attend and assist at Company events throughout the year. The position may require travel to locations within the United States or Canada, working extended hours immediately prior to, during and after the days of an event and interacting with Company clients and event invitees. The Servant Leader is expected to represent the Company in a favorable light before, during and after each event. Must regularly sit and talk or hear while performing duties. Frequently use hands to finger, handle, or feel and reach with hands or arms. Occasionally stand and walk. Occasionally lift and / or move up to 10 pounds. Reasons and accommodations for disabilities may apply; the job environment is typical for an executive / marketing role.
Vice President of Growth & Demand Generation
Join to apply for the Vice President of Growth & Demand Generation role at Buffini & Company
Mission
As a key member of the Executive Leadership team, you will drive scalable, measurable growth by leading Buffini & Company's demand generation strategy—integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini's mission of helping people win in business and in life.
Description
As a key member of the Executive Leadership team, you will drive scalable, measurable growth by leading Buffini & Company's demand generation strategy—integrating brand, performance marketing, and lifecycle engagement to acquire, nurture, and convert customers across all channels. This leader connects marketing strategy to revenue outcomes, ensuring that every campaign and initiative aligns with Buffini's mission of helping people win in business and in life.
Key Outcomes
- Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.
- Achieve CAC payback within 6–9 months and sustain healthy LTV : CAC ratios across all products.
- Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.
Duties
Summary
A successful Vice President of Growth & Demand Generation at Buffini & Company is both a visionary strategist and an execution-driven builder—a servant leader who aligns purpose with performance. This executive transforms Buffini & Company's mission—to impact and improve the lives and livelihoods of our members—into scalable, data-driven marketing systems that accelerate growth, amplify the brand, and forge enduring customer relationships.
Qualifications
Core Values Alignment
Attending Events
Physical Demands
Work Environment
Seniority Level
Executive
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Professional Training and Coaching
#J-18808-Ljbffr
Create a job alert for this search
Vice President Growth • Carlsbad, CA, US
Related jobs
Cal-a-Vie Health Spa is a world-renowned, award-winning luxury wellness resort inspired by the charm of the French countryside.
Located in North County San Diego, Cal-a-Vie offers an exclusive, imme...Show moreLast updated: less than 1 hour ago
Vice President, Business Development page is loaded## Vice President, Business Developmentlocations : San Diegotime type : Full timeposted on : Posted 3 Days Agojob requisition id : R0001175Sav...Show moreLast updated: 28 days ago
Saronic Technologies is a leader in revolutionizing defense autonomy at sea, dedicated to developing state-of-the-art solutions that enhance maritime operations for the Department of Defense (DoD) ...Show moreLast updated: 25 days ago
Vice President of Growth & Strategic Partnerships.Innovative provider of graph database technology solutions.Information Technology and Services.
Privately Held, Private Equity-backed.The Company is...Show moreLast updated: 3 days ago
Reports To : Chief Operating Officer.MUST HAVE NONPROFIT EXPERIENCE.As cutting-edge newsmakers, thought-leaders, and educators for the pro-life movement, Live Action is growing our team of talented ...Show moreLast updated: 4 days ago
BPS Bioscience advances scientific discovery by enabling researchers with innovative, reliable tools and services.Our expertise spans protein design, expression, and purification; cell line and len...Show moreLast updated: 2 days ago
At Viasat, we're on a mission to deliver connections with the capacity to change the world.For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries arou...Show moreLast updated: 30+ days ago
If you are customer focused, enjoy building relationships and providing financial advice to your clients, then a role as a Business Relationship Manager is for you.
As a Business Relationship Manage...Show moreLast updated: 4 days ago
At TrueCare, we believe that everyone deserves access to excellent healthcare.For over 50 years, we’ve been helping patients and families receive timely, affordable, and expert care.Joining us is j...Show moreLast updated: 9 days ago
Responsible for the daily administration and operation of the warehouse.Oversee materials are received, stored, shipped and reported in accordance with established procedures.Direct and supervise w...Show moreLast updated: 4 days ago
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.At TrueCare, we believe that everyone deserves access to excellent healthcare.For...Show moreLast updated: 9 days ago
Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life.
We draw inspiration from an active coastal Ca...Show moreLast updated: 5 days ago Vice President, Demand Generation.Internationally renowned cloud communications platform.Information Technology and Services.
Privately Held, Private Equity-backed.The Company is seeking a VP of Glo...Show moreLast updated: 3 days ago 
Waldorf Astoria Monarch Beach Resort.Transient strategy in partnership with Revenue management and Marketing.They work with their team to solicit new FIT business, while maintaining relationships w...Show moreLast updated: 4 days ago Vice President, Growth Marketing.Leading provider of research & advisory services for utilities in the energy industry.Information Collection & Delivery.
The Company is in search of a VP, Growth Mar...Show moreLast updated: 3 days ago 
Vice President of Hospice Outreach – Southwest Region.Hospice care provides support during end-of-life for patients and caregivers alike.
We provide emotional, spiritual, medical, and comfort care d...Show moreLast updated: 2 days ago
Perched on its own 15-acre peninsula,.This Coronado hotel offers views of the shimmering bay waters and the San Diego skyline.
Welcome to Coronado's Secluded Water Escape.Founded in 1960, Loews Hote...Show moreLast updated: 9 days ago
- Promoted
- New!
VP of Wellness Operations
Cal-a-Vie SpaVista, California, USFull-time +1
- Promoted
Vice President, Business Development
Halozyme Inc.San Diego, CA, United StatesFull-time
- Promoted
Director of Growth
SaronicSan Diego, CA, USPermanent
- Promoted
Vice President, Global Service Operations
VerventTijuana, Baja California, Mexico The Vice President of Global Service Operations is a senior executive leader responsible for driving operational excellence, regulatory compliance, and transformative growth across our global servi...Show moreLast updated: 30+ days ago
- Promoted
Vice President of Growth & Strategic Partnerships
ConfidentialSan Diego, CA, United StatesFull-time
- Promoted
Vice President of Development
Live ActionSan Diego, CA, USFull-time
- Promoted
Vice President of Business Development, Services & Partnerships
BPS BioscienceSan Diego, CA, USFull-time
- Promoted
Business Development Director - Consumer Handsets and Automotive Non-Terrestrial Solutions
ViasatCarlsbad, CA, United StatesFull-time
- Promoted
Business Relationship Manager Senior Deepening - Vice President
JPMorgan Chase Bank, N.A.Carlsbad, CA, United StatesFull-time
- Promoted
Vice President of Revenue Cycle- Healthcare
TrueCare CareersSan Marcos, California, USFull-time
- Promoted
Warehouse Supervisor
Medline Industries - Transportation & OperationsTemecula, CA, USFull-time
- Promoted
Vice President of Revenue Cycle- Healthcare
TruecareSan Marcos, California, USPermanent
- Promoted
Vice President, Digital Experience
Vuori, Inc.Carlsbad, CA, United StatesFull-time
- Promoted
Vice President, Demand Generation
ConfidentialSan Diego, CA, United StatesFull-time
- Promoted
Director of Sales, Transient - Waldorf Astoria Monarch Beach Resort
HiltonDana Point, CA, USFull-time
- Promoted
Vice President, Growth Marketing
ConfidentialSan Diego, CA, United StatesFull-time
- Promoted
Vice President of Business Development
Pivotal Placement Services, IncSan Diego, CA, USFull-time
- Promoted
Director of Sales & Marketing
Loews Hotels, LLCCoronado, CA, United StatesFull-time