Marketing Specialist

Marketing Specialist

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

The Marketing Specialist will manage and oversee all digital components and campaigns for the division including but not limited to creating strategies and advertising initiatives for digital campaigns, schedule, implement and monitor social media platforms, email campaigns, paid search campaigns, display campaigns, and manage online listings. The Marketing Specialist will manage and collaborate with the regional and corporate channel teams to ensure all expectations and KPIs are being met, to improve division digital campaigns.

Your responsibilities on the team will include :

• Create and implement content for Lennar.com using online content management systems and JD Edwards (JDE)
• Creation and oversight of website marketing content for community, amenity, floorplan pages, images, etc.
• Create landing pages and content as needed
• Schedule, implement and monitor all social media content and advertising
• Schedule, implement and monitor all email marketing campaigns
• Collaborate with corporate channel teams for digital advertising and all other marketing efforts while staying within budgets allocated
• Manage and oversee all listing platforms
• Monitor and report on web traffic and activity using web analytical tools
• Make recommendations to improve online campaigns
• Maintain technical proficiency of content management tools, policies and procedures
• Handle complex projects independently
• Manage and implement digital departmental budgets in order to measure and report on ROI performance of online marketing channels
• Create new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns with the goal of obtaining quality leads for sales associates.
• Work with the Corporate Communications team on implementing national initiatives and digital trends
• Review and approve all digital creative processes
• Through the proper channels, monitor the scheduling and implementation of all digital advertisements and promotions
• Identify trends across marketing channels and develop action points as needed
• Ensure all e-mail and social media marketing are in compliance with Regional and Corporate branding and legal standards.
• Create, report, and manage online marketing KPIs

Requirements include :

Physical & Office / Site Presence Requirements :

This is primarily a sedentary office position which requires the ability to work in excess of eight hours per day in the confined quarters of an office. Also requires the ability to read plans, bend, stoop, reach, lift, and move and / or carry items less than 50 pounds. Finger dexterity in operating a computer keyboard and calculator. Office work requires sitting at a computer monitor for extended periods of time, completing paperwork and to receive / return phone messages. Standing is required for filing and copying.

General Overview of Compensation & Benefits :

We reasonably expect the base compensation offered for this position to range from an hourly rate $30 - $35 an hour, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor / living, etc.), and operational considerations.

This position may be eligible for bonuses.

This position may be eligible for commissions.

This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.

This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar :

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms.