Sr Analyst, B2B Growth Marketing

Marketing Analyst

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy and distribution plan for our prospect & customer segments around the world. The B2B Growth Marketing team supports top clients in the Small and Medium Enterprise segment, partnering with Account Development and Sales teams to drive spend and help Card Members maximize their Membership. The Analyst role will play a key role in supporting critical B2B product strategy (i.e. AP Automation (APA), Business Line of Credit (BLOC), etc.), representing a major opportunity for GCS.

Key Responsibilities :

• Own end-to-end project execution for campaigns related to B2B acquisition and growth strategy and customer loyalty with American Express
• Advance B2B engagement strategy through product education, targeted marketing campaigns, and sales enablement initiatives that accelerate adoption and growth
• Collaborate with Partner teams (i.e. Analytics, Sales, Product, etc.) on campaign targeting and strategy
• Own development and execution of marketing content
• Maintain and analyze campaign performance to inform enhancements and optimization of future campaign strategies
• Improve sales effectiveness by enhancing collateral, streamlining marketing processes, and strengthening customer-facing resources
• Identify new opportunities, test and learn, and implement innovative tactics to enhance marketing performance and customer experiences

Minimum Qualifications :

Preferred Qualifications :

Qualifications

Salary Range : $78,000.00 to $124,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws.

US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window : https : / / www.eeoc.gov / poster

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job : Marketing

Primary Location : US-New York-New York

Schedule : Full-time

Req ID : 25021919