Senior Sales Planning Director - OLLY San Francisco, CA

Overview

We are the Wellbeing Collective, a global business unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization. Reporting to the Head of Sales of the Unilever Wellbeing Collective (WBC), the Senior Sales Planning Director will lead the OLLY Sales Planning team and be a key member of the OLLY Brand Impact Group Leadership Team (BIG LT). This role focuses on developing strategic growth for the OLLY brand, including the go-to-market strategy for long-term growth and profitability, with the objective of becoming a $1B brand by 2030. The role requires a highly strategic, data-driven and collaborative leader with deep omni-channel sales experience in high-growth CPG environments.

Responsibilities

• Create a multi-year, omni-channel Sales strategy and build the sales targets for the Annual Operating Plan.
• Serve as the cross-functional hub between the WBC Field Sales Organization and the OLLY Operating Company, working with Sales Planning team members.
• Act as a cross-functional liaison to activate Shopper Marketing, Innovation Planning, SKU Rationalization, KPI Planning, Inventory Management, and Financial Planning.
• Lead the Sales Planning team, develop talent, and optimize processes.
• Partner with the BIG and OLLY Leadership Teams to create and deliver OKRs, manage revenue and profit targets, and foster an inclusive environment; act as liaison between BIG / OLLY LT and field sales.
• Collaborate with Field Sales to achieve objectives and revenue targets; lead the monthly S&OP Consensus process; assist with JBP strategic partnerships and P&L management.
• Translate marketing investment impact into forecast and planning inputs by channel and segment with the BIG LT.
• Develop a point-of-view for Price Pack Architecture (PPA) and execute market plans; evolve pricing and promotions to balance growth and profitability and reduce channel conflict.
• Drive growth in key VMS segments through effective customer strategies for distribution, promotional effectiveness, and incremental displays.
• Collaborate with VMS Category Strategy and Brand Strategy teams on innovation and commercialization planning, including cost modeling with Finance.
• Build, lead, and mentor a high-performing team and cultivate a collaborative, insights-driven culture.
• Contribute as an active member of the sales LT to evolve the WBC sales organization and manage talent.

Capabilities + Skills Required

The Details

LOCATION : San Francisco, CA – office-based with mandatory in-office presence on Tuesdays. Local candidates will be prioritized. Remote candidates may be considered with approximately 25% travel.

HOURS : full time, exempt (salaried).

MANAGER : Head of Sales, Unilever Wellbeing Collective.

PLEASE NOTE : Candidates must be authorized to work in the United States without sponsorship.

Pay range : $176,490 - $215,710 dependent on experience and location.

What We Offer

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