Key Account Manager (CPG, Retail exp. required) (Miami)

We are seeking a Key Account Manager (KAM) with proven experience managing and growing high-value retail accounts, including Walmart, Target, Walgreens, CVS, and H-E-B. This role is responsible for driving strategic sales initiatives, building long-term partnerships, and executing business plans that deliver sustainable growth and profitability within assigned key accounts.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES :

Own and manage day-to-day relationships with key retail accounts, serving as the primary contact and strategic partner.

Develop and execute joint business plans, including promotional strategies, pricing, and category management initiatives to drive revenue, improve ROI, and increase market share.

Lead annual planning, line reviews, buyer meetings, and new product launchespreparing presentations, forecasts, and marketing proposals aligned with account objectives.

Monitor account performance and analyze sales, consumer, and market data to identify opportunities for growth, improve sell-through, and reduce out-of-stocks.

Negotiate trade spend, promotional funding, pricing, and distribution agreements in alignment with financial goals and customer needs.

Create and manage customer-specific P&Ls, assortment (in-store and online), pricing strategy, promotional calendars, and customer marketing plans in collaboration with marketing and product development.

Collaborate cross-functionally with marketing, supply chain, finance, and operations to ensure timely and accurate execution of customer programs and product availability.

Identify and pursue white space opportunities through strategic insights, shopper data, and trend analysis to support incremental growth.

Actively monitor competitive activity and evolving customer strategies, adapting plans as needed to strengthen partnerships and secure market advantage.

Track and report on key performance metrics including sales growth, forecast accuracy, profitability, and return on investment.

Lead and participate in customer meetings, both virtual and in-person, with domestic travel up to 50% as needed.

Cultivate a high-performance, customer-focused culture, driving excellence in service and execution across all retail touchpoints.

Qualifications

• 5-10+ year track record of sales and broker management with experience in retail account management or sales, preferably in the CPG, health & wellness, or consumer goods industry.
• Hands-on experience working directly with national retailers, particularly Walmart, Walgreens, CVS, and H-E-B, is required.
• Demonstrated ability to collaborate with internal teams to develop winning go-to-market strategies and plans, create competitive advantage, and grow market share sales processes and strategies in a CPG environment, preferably HBC categories.
• Proven track record of exceeding sales targets and managing multimillion-dollar retail accounts.
• Strong analytical and presentation skills with a data-driven mindset.
• Exceptional relationship-building, negotiation, and communication skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Work Environment :

This job operates in a professional office environment based in Miami, FL.

Supervisory Responsabilities :

Ability to develop and manage brokers

Education :

Bachelor's in business or marketing field (or related field) required.

Master's in business or marketing preferred.

Language skills :

Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.

Excellent verbal and written communication skills.

Bilingual preferred but not required.