Media Relations Specialist

Salary: $50,000.00 - $57,000.00 Annually
Location : Montgomery, AL
Job Type: Full-time Staff
Job Number: STF-26-0040
Department: Institutional Effectiveness
Opening Date: 12/10/2025

Job Description

Alabama State University, Institutional Advancement, invites applications for the position of Media Relations Specialist. Under general supervision, this positions functions as a digital communications manager and professional responsible for developing and executing strategies to promote Alabama State University's brand across various social media platforms and website, including creating content, engaging with audiences, analyzing data, and monitoring trends to achieve marketing goals, while aligning with the broader digital marketing strategy; essentially, to manage Alabama State University's online presence specifically through social media channels.

DUTIES AND RESPONSIBILITIES:

• Content creation-Designing and posting engaging content like text, images, videos across social media platforms.
• Community management-Responding to comments, messages, and managing interactions with followers.
• Campaign development-Planning and executing social media marketing campaigns to reach specific targets.
• Analytic and reporting-Tracking key metrics like reach, engagement, and conversions to measure campaign effectiveness.
• Trend analysis-Staying updated on emerging social media trends
• Brand consistency-ensuring brand voice and messaging are consistent across all social media platforms.
• Perform other duties as assigned

Minimum Qualifications

Bachelor's degree in Communications or a similar field preferred. Strong writing and communication skills, understanding of different social media platforms and their best practices, creativity and visual design skills, data analysis and reporting abilities, project management skills, and the ability to collaborate with other marketing teams.
Supplemental Information

EEOC STATEMENT:
It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.

SUPPLEMENTAL INFORMATION:
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment.

All positions require the passing of a background check and some the passing of a drug screen.
Blue Cross Blue Shield of Alabama Group Health and Dental
MetLife Group Life Insurance
Guardian Life Inusrance Group Long-Term Disability Insurance
Employee Assistance Program
Sick Leave
Annual Leave
Paid Holidays
State Retirement Program
Flexible Spending Account
Tuition Assistance

Click to visit the Alabama State University website for full benefit descriptions.