Senior Meta Ads Performance Marketing Specialist - Advertising
TruelogicWashington, DC, US4 days ago
Job type
- Full-time
Job description5+ years of Meta Ads experience. Deep understanding of Meta's evolving AI-based targeting tools. Experience in e-commerce and / or D2C campaigns. Self-starter capable of building, executing, and optimizing solo. Strong communication and stakeholder management skills. Bonus : Experience targeting audiences in Europe, LATAM, and Asia. 100% Remote Work : Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. Highly Competitive USD Pay : Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. Paid Time Off : We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. Work with Autonomy : Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. Work with Top American Companies : Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies. A Culture That Values You : We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally. Diverse, Global Network : Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America. Team Up with Skilled Professionals : Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field.
Meta Ads Specialist
We're seeking a high-level Meta Ads Specialist to lead the advertising strategy for a new global ecommerce venture focused on D2C home decor for European football fans. You will be responsible for designing and executing Meta (Facebook + Instagram) ad campaigns using AI-enhanced targeting, optimized for conversion across highly passionate, remote fanbases.
This is a hands-on role. You will operate initially as a contributor reporting to the head of the 2-person area while laying the groundwork to grow and lead a team in the near future. Strong management skills are a must, even if the current team is a team of one.
Responsibilities
- Set up and manage Meta ad campaigns focused on ROAS.
- Use Meta's AI tools to hyper-target niche audiences.
- Run simulations to test reach and ad performance across multiple regions.
- Provide reports, insights, and ad spend guidance to strategic leadership.
- Collaborate with content and product teams to align on ad creatives and assets.
Qualifications and Job Requirements
What We Offer
Why You'll Like Working Here
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Marketing Specialist • Washington, DC, US
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