Digital Marketing Analyst

Overview

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission : 'Life's a Party, We're Makin' It Fun!' and 'So Much Fun It's Scary!'

At Spencer's and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.

One Team / One Goal

We are leaders and owners of our business success. Whether it's developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.

We offer a comprehensive benefits package that includes :

Flexible work environment

Career advancement

Competitive base salary

Bonus opportunity

Vacation, Personal, Sick and Holiday pay

Medical, Dental, Vision, Disability, Life and AD&D insurance

401k with a company match

30% merchandise discount

Responsibilities

The Digital Marketing Analyst is responsible for supporting the eCommerce marketing team and collaborating with marketing channel teams to help drive brand awareness and deepen the relationship with existing customers while improving marketing KPI's. This associate will primarily work with the Paid Search and the SEO / natural search channels, but will also help with Affiliate and Social Media projects.

Conduct research and validate data sets to support the implementation of innovative initiatives and strategies

Support search engine optimization research and keyword analysis for the website and blog

Assist SEM team in supporting growth initiatives across multiple channels

Help pull weekly reports for paid search and natural search channels, as well as, research social media trends

Research ways that AI is impacting the SERPs

Utilize analytics for detecting trends and potential opportunities across marketing channels

Research and present data analysis findings for channel competitors

Contribute to ad hoc projects as needed

Qualifications

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and / or training; or equivalent combination of education and experience

1-3 years of relevant marketing experience, preferably in a multi-channel marketing setting

Background or knowledge of a data analytics platforms like Adobe or Google Analytics

Knowledge of Microsoft Office programs including Excel and Power Point.

Excellent written and verbal communication skills

Organized, detail-oriented, with a strong sense of accountability

Curiosity and an eagerness to learn & grow

A true go-getter with a passion for finding ways to meet and exceed business goals and making process improvements and optimizations

Comfortable problem solving and quickly responding to changes in the business

Experience with a task management software would be beneficial

Strong sense of urgency, drive, and passion to take ownership of all projects

The pay range reflects the potential base salary range for this role. Individual base pay is determined by various factors such as relevant experience and skills, and the scope and responsibilities of the position.

Pay Range

$52,000-$58,000