Director, Email Marketing

Director Of Email Marketing

This is a hybrid position based out of our corporate office in Boca Raton, FL.

MDVIP : Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

We are seeking an experienced Director of Email Marketing to lead our email marketing strategy and operations. Reporting to the VP, Member Growth, this senior leadership role requires a unique blend of strategic marketing vision and hands-on technical expertise to drive revenue growth, customer engagement, and lifetime value through one of our most critical digital channels.

The ideal candidate will have deep experience with marketing automation platforms, particularly Marketo, combined with proven leadership in building and scaling high-performing email marketing programs at growth-stage or enterprise companies.

Key Responsibilities

• Develop and execute comprehensive email marketing strategy aligned with business objectives and revenue targets.
• Build, mentor, and manage a high-performing email marketing team.
• Partner with cross-functional teams including Product, Analytics, Creative, and Engineering to drive channel innovation.
• Oversee end-to-end campaign planning, development, testing, and deployment.
• Implement robust A / B and multivariate testing programs to continuously improve performance.
• Architect and implement sophisticated segmentation, personalization, and targeting strategies.
• Design and optimize automated email programs including lifecycle campaigns, triggered messaging, and nurture flows.
• Analyze campaign performance data to derive actionable insights and recommendations.
• Build dashboards and reporting frameworks to track channel health and business impact.

Key Competencies

Minimum Qualifications

Preferred Qualifications

Why Join MDVIP?

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodations during the application or interview process, please let us know, and we will be happy to assist.