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Marketing Automation Implementation Specialist - Adobe Marketo

Marketing Automation Implementation Specialist - Adobe Marketo

Stefanini, IncSan Francisco, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Overview

Join us to co-create solutions for a better future!

Job Details

Level 3 Application Support

Position : Marketing Automation Implementation Specialist - Adobe Marketo

Location : San Francisco, CA

Posted : 9 / 4 / 2025

Job ID : 61542

Job Category : Level 3 Application Support

Position Type : Contract

Duration : 9 months

Shift : 1

Remaining Positions : 1

Adobe Marketo Contractor Summary - Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours.

Responsibilities

  • Implementing and managing marketing automation systems using Adobe Marketo.
  • Collaborating with marketing teams to create and execute automated campaigns.
  • Analyzing data and optimizing workflows to improve marketing performance.
  • Staying updated on industry trends and best practices in marketing automation.
  • Ensuring compliance with data protection regulations in all automation processes.

Qualifications

  • Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
  • Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
  • Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
  • Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  • Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
  • Experience integrating Marketo with CRM systems (Microsoft Dynamics).
  • Familiarity with data governance, deduplication, and database management.
  • Understanding of Marketo Landing Page and Email Template customization (HTML / CSS).
  • Ability to map business goals to marketing automation strategy.
  • Experience designing lead lifecycle models and revenue funnels.
  • Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
  • Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation.
  • Clear implementation methodology (e.g., phased rollout vs. full migration).
  • Ability to provide a project plan, milestones, and timelines.
  • Strong communication skills for working with marketing, sales, and IT stakeholders.
  • Willingness to train internal teams on Marketo best practices.
  • Documentation deliverables (campaign setup guides, process flows, playbooks).

    • Additional Details

    Pay Range : $60.00 - $65.00

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