Join to apply for the Associate Director, Digital Investment role at Publicis Imagine .
Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts, as well as ESPN / ESPN+.
Overview
We have an opening for an Associate Director, Digital Investment to manage the day‑to‑day digital planning and execution functions on Hulu. You will lead a team in the development, execution, and stewardship of media plans for Hulu Brand and Original Series. As the Associate Director, you will effectively leverage your experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs.
Responsibilities
- Lead all day-to-day aspects of digital planning and execution across multiple campaigns.
- Form and maintain strong client and vendor relationships.
- Guide the formulation of partner recommendations aligned with campaign strategy.
- Lead plan negotiations within the digital marketplace.
- Develop innovative and creative media campaigns that drive awareness, watch intent, and viewership.
- Manage the preparation of materials and lead the presentation of digital plan recommendations to clients.
- Ensure overall accuracy and quality of internal and external deliverables.
- Lead by example, assisting in all levels of the planning and activation process.
- Supervise, train, and develop the skills of Assistants, Planners, and Supervisors by managing workload, delegating responsibilities, and checking work for accuracy.
- Provide performance feedback to subordinates to manage the career trajectory of junior staff and make recommendations to management.
- Participate in the recruitment and selection of junior staff.
- Mentor and guide direct reports to ensure proper education for advancement.
- Communicate effectively across all levels and adopt new skills as needed.
- Serve as a resource for others in the resolution of complex problems or issues.
- Require minimal supervision, relying on your own experience and judgment.
- Maintain a detailed awareness of the digital media landscape, trends, challenges, and competition.
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field.4+ years of media planning / digital activation experience.2+ years of experience managing junior staff.Strong knowledge of digital media, with a drive for curiosity and passion for entertainment.Entertainment experience highly preferred.Ability to translate data into well-articulated and actionable ideas.Strong written and verbal skills, with the ability to present to clients and maintain client correspondence and internal documentation.Excellent management, motivational, organizational, interpersonal, and quantitative / analytical skills.Detail-oriented and proven ability to thrive in a fast-paced environment.Demonstrated ability to learn new proprietary software and processes quickly and proficiently.
Understanding of Activation / Negotiation team functions.Proficient with Prisma, Microsoft / Google Suite, 3rd party digital trafficking / verification / research platforms (ComScore, DoubleVerify, Campaign Manager, etc.).Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), and flexible time off.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation
Compensation Range : $95,950 - $125,000 annually. The Company reserves the right to modify this pay range at any time. The application deadline for this posting will be 12 / 11 / 2025.
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