Copywriter, Creative Services Job at Publix in Lakeland

Overview

Company : Publix

Location : Lakeland, FL

Type : Full Time

Salary : 6,135 – 119,795 USD per month

Job Description

The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.

What You’ll Do

As part of our team, you will be responsible for key aspects of our operations and contribute to our continued success.

Required Skills

• Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
• Knowledge of concept development process
• Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive / responsive websites, apps, mobile sites), including best practices, strengths, and limitations
• Knowledge of Marketing department workflow processes and project lifecycles
• Knowledge of marketing / advertising industry and trends
• Knowledge of the Publix brand positioning and lines of business
• Knowledge of Publix target customer, retail environments, and purchasing behaviors
• Knowledge of business objectives
• Ability to evaluate creative work for effectiveness against established creative strategies and objectives
• Deep, broad knowledge of English and grammar, punctuation, and spelling
• High attention to detail and accuracy
• Strategic thinker and effective collaboration skills
• Effective communication and presentation skills
• Interpersonal skills
• Time management skills
• Passion for delivering great work and meaningful results
• Research skills
• Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office

Required Experience

Benefits

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