Director, Account-Based Experience

Location :

• United States (Remote / Hybrid options available) Department : Marketing Reports to : Chief Marketing Officer The Role We're looking to hire a strategic, creative, and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts.
• This is a senior leadership position with broad visibility across the organization, reporting directly to the Chief Marketing Officer.
• You'll design and deliver insight-led, personalized programs that drive engagement, build relationships, and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies.
• A big part of this role is event ownership and strategy—from high-touch executive dinners to regional roadshows and industry tradeshows.
• Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints—think targeted email nurtures, digital ads, and personalized outbound programs that scale.
• You'll work cross-functionally with sales leadership, product marketing, and the broader marketing team to elevate our ABX capabilities.
• The Fit This role is a great fit for a high-energy marketing leader who leads with data, loves to experiment, and knows how to balance quick wins with long-term strategic plays.
• You should be motivated by building cross-functional relationships at the leadership level, particularly with sales and the C-suite, and enjoy collaborating to create programs that are both strategic and execution-ready.
• You'll need to be self-starting, organized, and flexible in a fast-paced environment where priorities shift quickly, while providing strategic direction to the broader marketing team.

Our ideal candidate is :