Contract Marketing & Business Development Specialist

Job Description

Job Description

About the Role

Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach. You’ll play a pivotal role in shaping both our external presence and internal collaboration strategies to drive growth across our medical and aesthetic service lines.

Key Responsibilities

1. Social Media Strategy & Execution

Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn).

Design and schedule engaging posts, stories, and reels that align with our brand voice.

Monitor engagement metrics, track leads from campaigns, and optimize based on performance.

2. Business Development & Outreach

Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners.

Coordinate community events, expos, and networking functions on behalf of the practice.

Build referral relationships and maintain regular communication with key contacts.

3. Referral Program Development

Design structured internal and external referral strategies :

Internal : Implement initiatives to promote provider-to-provider cross-referrals.

External : Launch and track a formal patient and partner referral program.

Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts.

4. Promotions, Print & Direct Advertising

Create and manage a MedSpa promotions calendar, coordinating with the front desk and aesthetic team.

Plan targeted print ads and explore direct mail campaigns.

5. Public Relations & Community Engagement

Develop an outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events).

Propose new PR opportunities and represent the practice at local engagements.

Build visibility through collaborations with local businesses and associations.

6. Strategic Campaign Development

Build creative marketing campaigns with measurable goals and lead tracking.

Align messaging with patient experience, seasonal trends, and brand storytelling.

Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services.

7. Physician Relationship & Recruitment Marketing

Develop employer branding materials to support physician recruitment.

Partner with leadership to market job openings and connect with residency programs and training institutions.

Track effectiveness of recruitment strategies and report outcomes.

Ideal Candidate Profile

Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).

Strong understanding of social media algorithms, engagement tactics, and brand management.

Excellent communication and relationship-building skills.

Creative, detail-oriented, and self-directed with the ability to juggle multiple projects.

Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred.

Bonus Points For

Prior experience in a dermatology, medical aesthetics, or private practice setting.

Familiarity with patient acquisition funnels, email marketing, or leading reach platforms.

Graphic design or video editing skills for digital storytelling.

If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.

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