Sponsorship and Advertising Sales Associate

Coordinator, Sales

The Sponsorship and Advertising Sales Associate supports the University of Utah's Auxiliary Business Development (ABD) team by identifying, cultivating, and securing sponsorship and advertising partnerships that align with University priorities. This role is responsible for developing new business with external partners and expanding relationships with existing sponsors across campus entities. The Associate creates customized proposals that integrate advertising, experiential, and partnership assets to deliver measurable value for clients while supporting University goals. The position's primary focus is on new business development and partnership growth, complemented by client retention, internal collaboration, and event support. Success in this role requires strong relationship-building skills, strategic thinking, and the ability to manage multiple projects and client relationships in a fast-paced environment. This role is ideal for a motivated sales professional who thrives on developing creative marketing solutions and can connect the unique reach of the University community to local, regional and national brand objectives.

Responsibilities :

• Prospect Development : Identify, research, and engage potential sponsors and advertisers that align with University audiences and values.
• Sales & Partnership Strategy : Develop customized proposals integrating campus assets (e.g., digital, event, signage, and activation opportunities) that meet client objectives and maximize University value.
• Client Relationship Management : Maintain regular communication with partners to ensure satisfaction, deliver contracted benefits, and identify renewal and upsell opportunities.
• Collaboration : Coordinate with internal stakeholders (Housing, Union, Campus Recreation, etc.) to activate sponsorships and identify new opportunities.
• Market Insight : Conduct market and peer research to inform pricing, packaging, and positioning strategies; stay current with trends in sponsorship and collegiate marketing.
• Administrative Oversight : Maintain accurate sales records, client databases, and asset inventories; ensure compliance with University and contract policies.
• Event Support : Represent ABD at campus and community events; assist with partner activations and special projects as needed.
• Ambassadorship : Serve as a professional representative of the University of Utah, demonstrating integrity, responsiveness, and enthusiasm in all partner interactions.

Minimum Qualifications :

Preferences :

Type : Benefited Staff

Special Instructions Summary :

The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and / or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients. All qualified individuals are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action / Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status.