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Senior Global Marketing Director - Digital Capabilities & Innovation

Senior Global Marketing Director - Digital Capabilities & Innovation

EcolabSt Paul, MN, United States
3 days ago
Job type
  • Full-time
Job description

Job Summary : We are seeking an experienced, strategic leader in SaaS and digital marketing to join as Senior Global Marketing Director, Digital Product & Capabilities Innovation. This full-time role is central to launching and scaling new SaaS offerings and accelerating our digital transformation in Pest Elimination. You will bridge product innovation and work cross-functionally with digital development, marketing, and commercial teams to drive digital, product-led growth. The results of your impact will be the development of a differentiated SaaS solution that solves unmet customer needs, accelerates pipeline generation, and positions Pest Elimination as an emerging software leader.

  • Identify, analyze, and validate new digital business models
  • Incubate and launch SaaS products
  • Develop go-to-market strategies and build sustainable revenue engines

What You Will Do :

Product Incubation & Delivery

  • Create a customer-first narrative with an aligned digital product roadmap.
  • Lead the development of new SaaS products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility. Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience.
  • Refine business models (ARR, NRR, CAC / LTV, payback)
  • Run dual-track agile processes (discovery and delivery) with structured experimentation
  • Develop data sets and dashboards to measure adoption, usage, and value
  • Go-to-Market & Commercialization Partnership :

  • Define ideal customer profiles, market segments, and product positioning
  • Lead pricing and packaging (eg. bundles or tiers), including usage-based or tiered models
  • Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs.
  • Develop and launch multi-channel campaigns leveraging Marketing Communications and enterprise capabilities.
  • Own revenue targets for incubated products and report growth KPIs
  • Cross-Functional Leadership & Change Management :

  • Mobilize cross-functional teams (Product, Marketing, Engineering, Data, Sales)
  • Translate technical concepts for non-digital and executive audiences
  • Lead internal enablement and change initiatives (field pilots, operational readiness)
  • Foster a culture of curiosity, experimentation, and learning from failure
  • Additional Responsibilities :

  • Collaboration on IoT strategy and development plans
  • Partner with Transformation leadership to integrate digital capabilities
  • Assess competitive landscape and elevate awareness of external innovation
  • Develop and coach team members, support professional growth, and team culture
  • Minimum Qualifications :

  • 8-10 years of product marketing experience (MBA or graduate degree preferred)
  • Proven experience in SaaS product development and commercialization, preferably in a start-up environment.
  • Track record of revenue ownership (ARR, retention, SaaS scaling)
  • Expertise in pricing, segmentation, and GTM execution for software products
  • Experience running structured experiments and validating business assumptions
  • Strong project management and execution skills for cross-functional initiatives
  • Financial acumen and ability to model and assess P&L requirements
  • Excellent interpersonal, presentation, and executive communication skills
  • Able to translate technical / data concepts for commercial and operational teams
  • Comfortable with ambiguity and challenging the status quo in legacy environments
  • #li-uscf

    Annual or Hourly Compensation Range

    The base salary range for this position is $169,400.00 - $254,000.00. This position is eligible for annual bonus and long-term incentives based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.

    Benefits

    Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

    If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com / working-here.

    Potential Customer Requirements Notice

    To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to :

  • Undergo additional background screens and / or drug / alcohol testing for customer credentialing.
  • Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
  • Americans with Disabilities Act (ADA)

    Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.

    Our Commitment to a Culture of Inclusion & Belonging

    At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.

    In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA).

    We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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