Assistant Marketing Manager- Business & Education Solutions

Job Description

Job Description

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on “Bringing Enjoyment ‘N’ Quality to Life.”

We are hiring a B2B Assistant Marketing Manager to support the growth of our Business and Education Solutions portfolio, including BenQ Board Interactive Displays, Digital Signage, Laser and Digital Projectors, and InstaShow Wireless Presentation Systems. This role will play a key part in driving integrated marketing campaigns, product positioning, and demand generation initiatives to support the sales pipeline and strengthen brand presence. This position reports directly to the Senior Marketing Manager and will work cross-functionally with product, sales, and global marketing teams.

Duties & Responsibilities :

Campaign Strategy & Execution

• Collaborate with senior marketing leadership to plan and execute B2B marketing campaigns focused on demand generation and brand positioning
• Lead outbound and inbound initiatives, including email marketing, paid advertising, webinars, and integrated nurture flows
• Contribute to the creation of annual and quarterly campaign calendars aligned with product launches and vertical market priorities

Content & Messaging Development

Own the creation of high-impact B2B marketing content, including case studies, product spec sheets, landing pages, infographics, podcasts, and blog articles

Partner with product management and sales to refine product messaging that communicates value propositions to target segments

Contribute to thought-leadership content such as white papers, webinar series, podcasts, and industry-specific assets

Marketing Operations & Analytics

Leverage HubSpot and Salesforce to develop, monitor, and optimize lead-nurturing workflows, scoring models, and campaign performance

Analyze digital and website performance using Google Analytics, Brandwatch, and SEO tools to identify trends and opportunities

Deliver data-driven insights and recommendations for campaign optimization and improved ROI

Product Launch & Channel Marketing

Support go-to-market (GTM) strategy for new product introductions, including messaging, collateral, and internal enablement tools

Assist in the development of channel-specific marketing content and promotions to engage key resellers and distribution partners

Event Marketing & Industry Engagement

Coordinate BenQ’s presence at industry trade shows, customer events, and webinars—including pre-event promotion and post-event follow-up

Manage and support multiple sales reps with events, budgets, and collateral needs to drive sales

Help drive PR opportunities and brand visibility in key verticals such as education, enterprise, and government

Experience, Knowledge, Skills & Abilities :

5+ years of progressive experience in B2B marketing, preferably in tech, display hardware, or education / enterprise sectors

Proven success in developing and executing demand-generation strategies and product launch campaigns

Strong verbal and written communication skills with the ability to translate complex technical information into customer-facing messaging.

Hands-on experience with marketing automation platforms (HubSpot) and CRM tools (Salesforce)

Solid understanding of digital channels, SEO / SEM best practices, and campaign performance metrics

Experience with CMS platforms (Adobe Experience Manager preferred) and content publishing workflows

Highly collaborative, self-motivated, results-driven, and comfortable managing multiple priorities in a fast-paced environment

Education :

Bachelor’s degree in Marketing, Business, Communications , or a related field required

Compensation :

Based on experience, we offer a highly competitive base salary plus bonus

Position Type :

Full-Time

Office-Based

15% Travel- Local and regional travel as needed