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Social Media Manager
Social Media ManagerBook of the Month • New York, NY, US
Social Media Manager

Social Media Manager

Book of the Month • New York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

This is an exciting opportunity for a creative book lover who lives and breathes Internet culture to lead all aspects of our social media program. Book of the Month is seeking a Social Media Manager who is equal parts content strategist and community builder, with a sharp, creative eye and a deep understanding of social platforms. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of a thoughtful social content strategy that drives business growth while elevating our brand presence.

What You’ll Do…

  • Content Creation & Strategy
    • Develop and iterate upon social strategy that defines a clear set of business objectives and tests content strategies that achieve those goals.
    • Own and manage the social media editorial calendar across all platforms.
    • Concept, create, and publish high-impact, platform-native content for TikTok, Instagram (Reels, Stories, Feed, threads), YouTube Shorts, and emerging channels.
    • Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, and translating insights into smart, on-brand BOTM content.
    • Manage the briefing process with content creators and internal designers to produce content that meaningfully connects with our audience, measured by strong attention metrics (likes, comments, views, etc).
    • Hold the camera and/or be on the camera, capturing and creating great content yourself.
    • Write clever, engaging captions that consistently reflect BOTM’s brand voice and point of view.
    • Stay closely aligned with upcoming campaign strategies and book releases to identify and deliver impactful ways to translate core messaging across social channels.
    • Present monthly performance reports with clear insights and actionable recommendations.
  • Community Management
    • Lead daily community engagement across all channels, including comments, tags, hashtags, and paid social comments.
    • Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience.
    • Identify, celebrate, and reshare standout UGC and influencer content.
    • Develop creative ways to deepen community participation and strengthen brand affinity.
  • Events, Influencers & Partnerships
    • Plan and execute co-branded and BOTM-led giveaways, challenges, and community moments.
    • Partner with the paid social team on UGC and influencer collaborations that drive reach and engagement.
    • Represent BOTM at industry events, capturing BTS content and brand moments.

About You…

  • You’re highly creative, with a constant stream of original ideas, and you’re comfortable pitching, refining and executing them.
  • You’re fluent in the nuances of each platform and have an intuitive sense for what our audience wants to see, share, and discuss.
  • You’re a strong communicator with a sharp sense of humor and confident point of view.
  • You can adapt your creative approach and communication style to capture and uphold a distinct brand voice.
  • You have exceptional taste and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.
  • You analyze content performance and propose smart, creative ways to improve future results.
  • You generate compelling insights and translate them into creative concepts and content ideas.
  • You thrive in collaboration and enjoy working with other creatives to unlock business goals.
  • You’re deeply engaged with internet culture, creator ecosystems, and books, understanding how culture and storytelling intersect..
  • You’re willing to push creative boundaries and take thoughtful risks to elevate the brand.
  • You’re interested in eCommerce, Direct to Consumer, and/or the book business.
  • You are focused, organized, and manage your time efficiently.
Salary Range: $90,000 - $130,000

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Social Media Manager • New York, NY, US

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