VP of Marketing

Role Overview The VP of Marketing is responsible for driving sustained, predictable pipeline and revenue growth, with Demand Generation as the top priority.

This role owns the full demand engine—strategy, execution, optimization, and reporting—and ensures Marketing consistently delivers high-quality leads that convert.

You will join a high-performing team, optimize return on marketing investment, enhance our brand positioning, and partner closely with Sales, Customer Success, Product, and the Executive Team to accelerate AutoRABIT’s growth.

And you will evolve the data analysis and reporting capabilities of the organization to drive data-driven decision making.

Key Responsibilities Demand Generation & Pipeline Growth Own the full-funnel Demand Generation strategy and execution, ensuring consistent delivery of qualified pipeline.

Create and deliver annual MQL targets and continuously optimize conversion to SAL, SQL, and Opportunities.

Build and refine multi-channel demand programs (paid search, paid social, ABM, content, events, email nurture, retargeting).

Optimize spend and channel mix with an obsession for improving efficiency and measurable return on investment Measure and improve funnel conversion rates; identify bottlenecks and implement rapid, data-driven experiments.

Use analytics and attribution tools to provide visibility into campaign performance and pipeline contribution.

Partner closely with Sales leadership on shared KPIs, feedback loops, lead handoff, and quality monitoring.

Ensure demand programs support ICP refinement, vertical strategies, and product roadmap priorities.

Adhere to set internal controls.

Marketing Strategy & Leadership Lead the company’s overall Marketing vision—brand strategy, demand generation, positioning, and budget optimization—with demand generation as the primary driver of growth.

Build the quarterly Marketing strategy and OKRs tied to pipeline and revenue outcomes.

Develop and maintain strong brand positioning to fuel demand and support GTM differentiation.

Anticipate future campaign needs based on market trends, competitive intelligence, and product releases.

Team Leadership & Organizational Development Build, manage, and mentor a high-performing team across demand gen, operations, content, brand, and product marketing.

Modernize capabilities in performance marketing, automation, and marketing operations.

Manage and optimize agency and vendor relationships to maximize campaign effectiveness and ROI.

Analytics, Insights & Optimization Leverage data to drive investment decisions, funnel optimization, and market expansion.

Communicate key performance metrics to executive stakeholders, including campaign effectiveness, pipeline health, and ROI.

Maintain dashboards for attribution, conversion rates, channel ROI, and other performance KPIs.

Use insights to continuously refine targeting, messaging, and channel strategy.

Cross-Functional Partnership Partner with Sales to deliver messaging, assets, and enablement that accelerate deal velocity and outbound performance.

Work with Product to align campaigns with releases and roadmap priorities.

Collaborate with Customer Success to support retention, upsell, and lifecycle marketing.

Brand, Communications & Content Ensure all marketing communications serve the primary purpose of supporting demand generation and revenue objectives.

Oversee content development :

• whitepapers, surveys, case studies, webinars, guides, etc.
• Maintain a unified brand voice across all channels and materials.
• Qualifications 10+ years of marketing leadership experience in high-growth B2B SaaS or technology companies, with significant ownership of Demand Generation programs.
• Demonstrated success delivering pipeline and revenue through high-performance integrated marketing campaigns.
• Expertise in inbound, outbound, ABM, and performance marketing.
• Strong analytical mindset with experience using Pardot, Salesforce, Google Analytics, and similar platforms.
• Exceptional communication skills and ability to collaborate cross-functionally.
• Track record of scaling and mentoring high-performing marketing teams.
• High initiative, strategic thinker with a growth mindset.

About AutoRABIT :