Senior Product Marketing Manager

USA Jobs • Bloomington, IL, US

1 day ago

Job type

Full-time

Job description

Senior Product Marketing Manager

Our client, a financial services organization with deep roots in the agricultural industry, is seeking a Senior Product Marketing Manager to lead their marketing efforts and drive strategic growth.

About the Role

As the Senior Product Marketing Manager, youll be at the helm of a dynamic marketing unit, responsible for crafting and executing targeted campaigns that resonate with consumers in the agricultural space. This role blends strategic planning with hands-on execution and cross-functional collaboration.

Key Responsibilities

Define target audiences and develop comprehensive marketing plans
Manage marketing budgets and optimize spend across channels
Lead content and advertising initiatives including :
Print and radio advertising
Direct marketing (email, direct mail, paid digital, social)
Sales collateral and event marketing
Analyze campaign performance and report on key metrics
Drive lead generation and partner with sales to move prospects through the funnel
Collaborate with internal teams : strategy, research, data, communications, sales enablement, and customer experience

Ideal Candidate Profile

Proven B2C product marketing experience, preferably in agriculture

Strong background in direct-to-consumer marketing across email, digital, social, print, and direct mail

Familiarity with the agricultural industry and its seasonal dynamics

Solid understanding of marketing financials and budget management

Excellent presentation and stakeholder management skills

Experience leading cross-functional teams and managing external vendors / agencies

In this position, you may have access to client or customer systems, confidential and / or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Flexible schedules including ample flexibility in the summer months

Up to 9% towards 401k (3% fixed contribution plus up to 6% match)

Benefits : medical, dental, vision, HSA / FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP

Vacation, sick leave, holidays / floating holidays, parental leave, and volunteer paid time off

Learning, development and Mentorship programs

Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)

Professional membership / certification reimbursement and more!

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Senior Product Marketing Manager • Bloomington, IL, US