HealthDyne, LLC is hiring : Content Marketing Manager in Lakeland

The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.

Essential Duties and Responsibilities

• Develop and execute the enterprise content strategy aligned to business goals and brand positioning.
• Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.
• Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.
• Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.
• Track content performance and engagement metrics to inform content planning and optimization.
• Manage external agencies or freelance contributors as needed to scale content development and execution.

Areas of Focus / Specific Responsibilities

Content Development

PR and Thought Leadership Efforts

Client and Member Communications

Brand Messaging

Education and Experience

Healthcare, PBM or life science experience

Knowledge, Skills and Abilities

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