Associate Manager, Social Media Production

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

The YETI Content team is seeking an experienced Associate Manager Social Media Production to lead the creation of authentic high-quality social content that reflects our brand voice and tone. In this role youll oversee a team of social media producers and manage the production of social-first content across platformsboth organic and paid ensuring every asset is on-brand optimized for engagement and strategically aligned with established social and brand objectives This position blends production expertise with strategic thinking requiring you to develop and execute a social-first content strategy that connects creative development to distribution . Youll collaborate closely with brand creative and social strategy teams as well as internal creators and external partners to deliver content that resonates with our audience and drives measurable impact.

Were looking for a highly organized detail-oriented leader who thrives in a fast-paced environment and communicates with clarity and urgency. You live and breathe social media stay ahead of evolving trends and best practices and know how to create content that performs. Youre comfortable managing multiple projects simultaneously while guiding a team through ambiguity. A strong understanding of the social production process including influencer and creator partnerships within a brand or agency setting is essential.

Responsibilities :

Lead Social Content Production : Oversee the end-to-end production process for social media content including team management and oversight along with executing your own content shoots.

Manage Social Production Calendar : Ensure timely delivery of assets across Instagram TikTok YouTube Facebook.

Content Optimization : Plan and optimize on how every piece of content can be optimized for use across multiple platforms along with how each shoot can be as productive as possible getting the most from every opportunity.

Develop content franchises / series : Support ideation and execution of content series within established frameworks that are impactful. Ideating around and implementing frameworks for content creationwhich can be slotted in as turnkey solutions to support both campaigns and evergreen content needs .

Collaborate Across Teams : Work with Creative Social Brand and Paid Media teams to align content with campaign objectives and brand voice.

Vendor & Talent Management : Coordinate with photographers videographers editors and influencers to produce compelling content via detailed briefs.

Performance Insights : Partner with analytics teams to review content performance and inform future production decisions.

Recommend Production Approaches : Determine the best method for each projectinternal team external creator or influencer

Accountable for tracking and managing social content budget .

Always produce with YETI brand voice in mind take the time to learn the brand voice - authenticity always intact.

Qualifications and Attributes :

Experience : 5 years in social media content production Management experience preferred but not

Bachelors degree or equivalent

Platform Expertise : Deep knowledge of Instagram TikTok Facebook YouTube Shorts and emerging social trends.

Production Skills : Strong background in social video production

Operational Mindset : Ability to maximize budgets and produce content tailored for each platform.

Organizational Strength : Highly detail-oriented able to manage multiple workstreams in a fast-paced collaborative environment.

Agility : Comfortable pivoting quickly and capitalizing on real-time opportunities.

Influencer & UGC : Experience with influencer partnerships and user-generated content is a plus.

Paid Social : Familiarity with paid social creative requirements is .

Leadership Style : Positive attitude calm under pressure and a natural team motivator.

Flexibility : Ability to travel up to 40% of the time.

Experience in the outdoors or with outdoor brands a plus

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Benefits & Perks :

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

YETI Applicant Privacy Notice

YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .

Required Experience :

Manager

Key Skills

Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

Employment Type : Full-Time

Experience : years

Vacancy : 1