Senior Marketing Specialist

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Vision insurance

About Eclipse Fitness Group

Eclipse Fitness Group is a leading, private equity-backed franchisee of Planet Fitness , operating a rapidly expanding portfolio of 28+ locations across the Southeast. We are experiencing high growth through strong market penetration, new club openings, and strategic acquisitions. We seek a driven, data-focused leader to establish the foundation of our internal marketing department and spearhead local membership growth initiatives across the portfolio.

Position Summary

The Senior Marketing Specialist will report directly to the Chief Financial Officer (CFO) and play a pivotal role in the long-term financial success of the company. This strategic, hands-on role is responsible for the planning, execution, and measurement of regional and local marketing strategies across all clubs, utilizing an annual budget of over $1M.

The ideal candidate possesses a strong grasp of contemporary marketing tactics, specifically within a multi-unit retail / franchise environment. They must excel at developing local marketing campaigns from concept to execution and ROI measurement . This role will collaborate with the executive team to define strategy, communicate programs, and provide data-driven recommendations that link marketing spend directly to membership revenue.

Essential Duties & Responsibilities

Strategic Planning : work directly with the executive team to strategize, formulate, and execute hyper-local and regional marketing plans that align with organizational revenue goals.

Financial Reporting & ROI : Work directly with the CFO to analyze marketing initiatives, generate reports on Cost Per Join (CPJ) and Return on Investment (ROI), and present findings to inform ongoing budget optimizations.

Data-Driven Decisions : Utilize club performance data (KPIs), analytics tools, and operations insights to proactively identify local market needs and recommend effective campaigns and programs.

Pre-Sale & Grand Opening Leadership : Coordinate with Ad Agency business partner, Zimmerman, on grand opening events to maximize initial membership sales.

Local Campaign Execution : Provide strategic direction and hands-on support for local store marketing (LSM) efforts, ensuring successful implementation of national promotions and development of local initiatives.

Digital & Content Oversight : Oversee content creation across all local channels to ensure brand consistency, high quality, and optimal engagement for all locations.

Vendor & Creative Management : Manage creative needs, including recommending optimizations, providing detailed art direction for design partners, and overseeing the efficient trafficking of final assets (print and digital).

Partnership Management : Lead the deliverables for local partnerships and co-marketing agreements, including creative requests, sweepstakes / promotions, and fulfillment of all materials.

Event Leadership : Lead marketing events (on-site and in the community) by providing clear direction and necessary materials and support to field team partners.

Travel : Travel to clubs as necessary for pre-sale launches, grand openings, and quarterly reviews with General Managers / Regional Managers.

Qualifications

Education : BS / MS degree in Marketing, Communications, or a related field.

Experience : 5-8 years of progressive experience in marketing, communications, or agency account management, with demonstrable success in a multi-unit, franchise, or retail environment is highly preferred.

Analytical Skills : Strong analytical skills and demonstrated data-driven thinking with proven experience calculating and reporting on campaign performance, CPJ, and ROI.

Technical Proficiency : Highly proficient in Microsoft Word, PowerPoint, and Excel. Familiarity with project management platforms (e.g., Asana) and CRM / Marketing Automation tools is a plus.

Organizational Prowess : Extremely detail-oriented, efficient, and organized with an exceptional ability to establish and manage competing priorities and objectives across multiple locations.

Communication : Excellent written, verbal, and presentation skills, with the ability to communicate campaign rationale and performance effectively across all levels of the organization, including the executive team.

Collaboration : establish and maintain effective work relationships with diverse individuals, internally (GMs, Regional Managers) and externally (vendors, partners).

Creative Mindset : Highly creative with experience in identifying local opportunities and devising marketing campaigns that directly drive membership sales.

Compensation & Benefits

Competitive base salary, robust performance-based bonuses, and comprehensive benefits.

If you are ready to make a positive impact on our members lives and contribute to the success of our fitness clubs, we encourage you to apply!

Eclipse Fitness Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Flexible work from home options available.