Head of Marketing Futures Job at Intuit Inc. in Mountain View

Overview

We’re looking for a visionary marketing leader to head our Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AI-enabled and future-oriented marketing capabilities. You will set strategy, lead innovation pilots, build cross-functional alignment, and drive measurable impact in efficiency, growth, and brand differentiation. We are looking for a growth-oriented marketer who is an avid learner, experimenter, and builder to change the marketing game.

Responsibilities

• Define and own the roadmap for AI and automation initiatives across the marketing org : from ideation through testing and scaling.
• Lead high-visibility pilots in areas like AI-led content search / SGE optimization, generative creative workflows, dynamic personalization, etc.
• Work closely with SEO, Web, Performance, Paid Media, and Partner teams to embed AI-driven enhancements into their channel strategies.
• Measure performance of experiments : build frameworks for A / B / multivariate tests; track lift, efficiency gains, risk factors.
• Build and maintain internal playbooks, prompt libraries, workflow templates, and knowledge assets.
• Evangelize adoption : training, internal communication, stakeholder management; organize innovation councils / office hours.
• Manage team of mixed disciplines : creative technologist, content architect, data & automation lead, experiment engineer.
• Ensure adherence to compliance, data privacy, brand safety, ethical AI

Qualifications

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