Field Marketing Manager

Field Marketing Manager

This role is a unique opportunity to help build and scale the field marketing function while playing a hands-on role in growing patient acquisition and revenue across a designated territory.

This role will be responsible for planning and executing local events, building tailored go-to-market strategies for key practice locations, and developing region-specific campaigns in close partnership with dental practice managers and clinical stakeholders.

Responsibilities

Strategic Planning & Execution

• Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance
• Design and implement local marketing strategies to drive patient growth aligned with network objectives
• Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments
• Collaborate closely with practice managers to build territory-specific patient acquisition strategies that reflect each location's services and community landscape

Campaign Management & Community Engagement

Event Planning & Execution

Sales & Practice Support

Analysis & Optimization

Cross-functional Collaboration

Qualifications