About the Role
SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events / tradeshows . You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.
Key Responsibilities
Strategy & Planning : Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.
Brand & Communications : Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.
Digital Marketing : Own website, SEO / SEM, marketing automation, and analytics (GA4 / Search Console); turn insights into actions that improve traffic, conversion, and CAC.
Product Marketing : Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.
Events / Tradeshows : Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre / post campaigns, lead capture, ROI reporting).
Performance & Reporting : Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.
Cross-Functional : Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.
Market Intelligence : Monitor competitors and trends; surface insights to sharpen positioning and creative.
Qualifications
Bachelor's in Marketing, Communications, Business, or equivalent experience.
3+ years in at least two areas : digital marketing, product marketing, events / tradeshows, or marcom.
Excellent writing / editing, project management, and analytical skills; data-driven decision maker.
Tools : SEO / SEM, GA4, Search Console, CRM / marketing automation, CMS; basic design tools a plus.
Nice to have : B2B, healthcare / medical device, tradeshow / vendor management, basic HTML / CSS.
Marketing Manager • Abington, MA, USA