Content Analyst Job at KellyMitchell Group in San FranciscoMediabistro • San Francisco, CA, United States
Content Analyst Job at KellyMitchell Group in San Francisco
Mediabistro • San Francisco, CA, United States
30+ days ago
Job type
- Full-time
Job descriptionBachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field 3+ years of experience in content or web analytics, marketing analytics, or digital performance measurement Strong proficiency in SQL Strong analytical skills with experience in statistical modeling and data analysis Advanced knowledge of data visualization tools such as Tableau Experience working with content / web performance metrics, engagement analytics, and conversion tracking Strong communication and presentation skills, with the ability to engage stakeholders across teams Experience with data transformation such as : expanding and collapsing multi-value fields Hands-on experience using Snowflake and Google BigQuery Familiarity with AI-driven content analytics and engagement tracking Understanding of content marketing strategies, including SEO, audience segmentation, and user journey mapping Knowledge of paid and organic traffic analysis and their impact on content performance Experience with marketing attribution models and multi-touch attribution analysis Background in A / B testing methodologies and experimentation frameworks for content optimization Medical, Dental, & Vision Insurance Plans 401K offered $50.00 - $70.00 (est. hourly rate)
Overview
Job Summary : Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California.
Responsibilities
- Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments
- Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks
- Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement
- Develop a strategy for measuring content performance both within agents and generated by agents, and tying that to attribution
- Work with analytics tools such as : Tableau, Google Analytics, Snowflake to build out the CPS score and automate reporting
- Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals
Qualifications
Benefits
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Content Analyst • San Francisco, CA, United States