Product Manager, Lifecycle Marketing

Product Manager

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Lennar is looking for a creative and ambitious Product Manager to lead our Marketing Enablement efforts. This role is ideal for someone who thrives at the intersection of marketing, technology, and data someone who is passionate about building intelligent, personalized, and scalable customer experiences.

As a key member of our product team based in Dallas, you will drive the vision, strategy, and execution for marketing technologies that power our digital engagement. You'll work cross-functionally with UX, engineering, data science, and marketing partners to deliver solutions that leverage Salesforce Marketing Cloud, customer data platforms (CDPs), and emerging AI technologies to create meaningful 1 : 1 connections with prospective homebuyers.

Your Responsibilities on the Team :

Own the end-to-end product lifecycle for marketing enablement tools and platforms.

Develop and execute a strategic roadmap for personalized, data-driven marketing journeys, with a focus on 1 : 1 customer experiences.

Lead initiatives around customer segmentation, persona development, and reactivation strategies across digital touchpoints.

Champion and implement hyper-personalization strategies to deliver the right message, to the right customer, at the right time.

Ensure seamless data orchestration across systems including Salesforce, CDPs (like mParticle), and other marketing technologies.

Translate high-level business goals into detailed product and technical requirements, working cross-functionally to execute with speed and quality.

Explore and integrate AI-powered solutions to enhance marketing automation, optimization, and customer engagement.

Requirements :

5+ years of experience in product management, preferably with a focus on backend marketing platforms or enablement tools.

Deep expertise with Salesforce Marketing Cloud, CDPs (like mParticle), and marketing automation ecosystems.

Strong product leadership with the ability to prioritize work, manage stakeholder expectations, and deliver consistent results in a fast-paced environment.

Familiarity with tools such as Qualtrics, customer journey mapping software, and marketing analytics platforms.

Excellent communication and stakeholder management skills you're comfortable driving alignment across teams, from engineers to executives.

A strategic thinker who thrives in ambiguity, with a bias toward action and a passion for solving real customer problems.

You're customer-obsessed, results-driven, and excited by the opportunity to build smarter marketing experiences through technology.

Bachelor's degree required.

Life at Lennar :

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.