Overview Senior Social Media Advertising Strategist (Remote US)
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency.
As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional in-office opportunities in Irvine, CA. Our culture emphasizes growth mindset and the idea that the best idea wins.
Responsibilities Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing within a boutique agency
Understand client positioning and unique value propositions
Ensure lead routing is accurate within a CRM
Maintain personal productivity and utilization
Collaborate with the Associate Director to meet internal and client goals
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer 4+ years of experience at a performance / digital marketing agency, with hands-on support for B2B clients
Deep expertise in paid social advertising, specifically LinkedIn Ads
Familiarity with LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)
Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and others
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid search principles (keyword research, ad copywriting, bid management, optimization)
Ability to analyze campaign data using Google Analytics / GA4, Excel, or other analytics tools to drive decisions
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate strategy into data-driven storytelling
Problem-solver with a growth mindset; curious and proactive
Ability to manage multiple projects simultaneously
Commitment to quality and maintaining ethics in advertising
Willingness to travel to visit clients approximately once per year or as needed
What Success Looks Like Embodies Abe’s core values in all interactions
Effectively manage approximately five mid-tier and enterprise accounts
Meet / exceed department KPIs (client growth, goal attainment, client NSMs, and Client Satisfaction scores)
Build client trust and renewals; cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Make exceptional decisions guiding account strategy
Benefits Base salary range for this role in the US : $85,000–$95,000 USD with potential bonus eligibility. Actual salary may vary by compensation practices and experience
Medical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid plan for you and 50% for dependents
Mental health resources (Spring Health), Headspace membership
Physical health : Omada PT, fertility support, fitness memberships, One Medical
Time Off : Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge
Financial : Traditional and Roth 401(k) with a 3% company match
Bonus : Annual bonus based on tenure
Work Environment & Equal Opportunity Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application or interview process, contact careers@directiveconsulting.com. Abe is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
EEO & Compliance All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Hiring Senior Social • Denver, CO, United States