Manager of Social Content & Strategy

Corporate Social Media Manager

Our restaurants are only the tip of the flame. If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.

What's in it for you!

Hybrid work schedule

Competitive pay and bonus

Medical + Dental + Vision Insurance

401(K) Plan with match and immediate vesting Flexible Spending Accounts

Vacation + Sick Pay + 12 Paid Holidays

Amazing office culture

Free El Pollo Loco food (Dine Out Card) + Restaurant Discount

Discounts on theme parks, movie tickets, sports events, hotels and more

Our Company

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.

Position Purpose

This role will work with members of the marketing team, agencies, and cross-functional partners, ensuring our campaigns are in service of our incredible fans, elevating our social content, continually refining our social strategy, and turning consumers into EPL brand advocates. The right candidate will know what makes great social content, and how to create it, how to engage and manage communities at scale, and how to elicit actions from consumers. You are as much a student of culture as you are the creator of it, constantly immersed in what's new across social and the internet, monitoring both to identify how it might benefit El Pollo Loco, the QSR industry, and culture. Lastly, you're escalating and / or amplifying real-time opportunities to create impactful content or experiences (your bias for action is second to none).

Essential Duties And Responsibilities

• Lead efforts to keep El Pollo Loco at the forefront of online conversations, keeping the brand in a first-to-market position regarding cultural and / or internet trends.
• Iterate on and implement a comprehensive social media strategy that is aligned with El Pollo Loco's overall program and business objectives.
• Ideate, design, create (design & film) shareable and compelling content to drive engagement, either in collaboration with in-house design team or on their own.
• Lead, develop and manage content and editorial calendars to support planned and reactive content.
• Foster and nurture a vibrant online fandom through active engagement and timely response to comments, messages, and mentions.
• Monitor social media channels for user-generated content, trends and conversations relevant to the brand for inspiration and reactive opportunities.
• Collaborate with cross-functional teams to integrate social media into broader marketing campaigns, creating timing synergies.
• Partner with Media team to identify and optimize content, inclusive of influencers, for driving relevancy and purchase intent.
• Respond to and amplify daily opportunities with high-profile social accounts and / or surprise-and-delight opportunities with community, in partnership with PR agency.
• Support brand activation activities, contributing to briefs, collaborating with Creative agency, and ensuring best social practices.
• Develop monthly reports to track and analyze social performance, providing insights and recommendations for optimization.
• Use data-driven insights to adjust strategies and improve overall social media effectiveness.

Qualifications Education, Experience, License / Certifications

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.

Education / Work Experience : Bachelor's degree in marketing, communications, or a related field, or related experience with 3+ years of proven experience creating content and managing social media channels for comparable brand(s).

License / Certifications : Possess and maintain a valid driver's license.

Knowledge, Skills, and Abilities