Senior Manager Engagement Marketing

Senior Manager Engagement Marketing

Job Title : Senior Manager Engagement Marketing

Reports to : Head of Consumer Marketing

About inKind : inKind is a commerce enablement platform that provides capital to independent restaurants and hospitality groups, helping them thrive while enhancing guest experiences through its marketplace of nearly 5,000 restaurants. Headquartered in Austin, Texas, inKind supports restaurant operators nationwide and engages diners through its unique financing and dining credits model.

Role Summary

We are seeking a Senior Manager of Engagement Marketing to lead the strategy and execution of our customer lifecycle marketing initiatives. This role is responsible for creating, optimizing, and scaling engagement campaigns across multiple channels to drive new user onboarding, retention, repeat usage, and loyalty. You will partner closely with the data, product, development and larger marketing teams to craft user journeys that are high-impact and deeply personalized.

Key Responsibilities

• Own and optimize engagement channels. Develop and execute comprehensive lifecycle strategies to onboard new users, re-engage lapsed customers, and drive long-term user engagement.
• Automate communications and engagement. Build automated, behavior-based journeys that personalize communications, reduce churn, encourage advocacy, and drive enhanced engagement.
• User journey & conversion optimization. Oversee funnel and journey performance, including onboarding flows, loyalty pathways, and conversion rate optimization (CRO) initiatives. Design and run A / B tests, plus partner with data, product and engineering to improve engagement pathways.
• Campaign analysis and reporting. Forecast, measure, and analyze engagement campaign performance; report on key metrics like conversion, retention, and LTV. Use insights to refine lifecycle strategies, identify drop-off points, and propose solutions to improve customer stickiness.
• Cross-functional collaboration. Work cross-functionally to ensure engagement initiatives are aligned with product launches, customer feedback, and revenue goals. Educate internal stakeholders on marketing initiatives and share insights regularly.
• Experimentation & innovation. Run continuous A / B tests across journeys, messaging, and creative assets to identify high-performing tactics. Stay current on lifecycle marketing trends and emerging platforms, leveraging AI-enabled tools to enhance personalization, campaign efficiency, and loyalty program innovation.

Minimum Qualifications

Preferred Qualifications

Some of Our Benefits

Salary

inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.