Manager, Digital Marketing

Email Marketing Specialist

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors. Are you ready to join us? In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank's Channel Marketing Team. You'll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.

Roles and Responsibilities

• Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
• Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
• Collaborate closely with cross-functional teams to align strategies with overall business objectives
• Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth
• Maintain a rigorous and organized view of data, requirements, documentation, and experiences / communications we deliver across our key segments
• Identify new engagement strategies that fit within our objectives

Qualifications

The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge.