Director, Lifecycle Marketing

Job Description

Job Description

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

This position is based on-site in the Greater Seattle Area.

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows. As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

We're looking for a data-driven, patient-obsessed Director of Lifecycle Marketing to lead the strategy, execution, and optimization of our lifecycle marketing efforts, both digitally and in-center. This role is critical in shaping how we communicate with patients across every stage of their journey, while also ensuring our physical centers reflect our brand promise through compelling, localized marketing materials. You'll drive personalized messaging across email, SMS and direct mail while also owning the development and deployment of in-center collateral that enhances the patient experience and supports conversion.

The ideal candidate combines deep expertise in lifecycle marketing tools, data analytics & technical process, personalization, data driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency.

ESSENTIAL DUTIES AND RESPONSIBILTIES :

CRM Strategy & Execution

• Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels
• Develop and manage multi-touch campaigns supporting the full patient lifecycle : inquiry, consultation, procedure, post-care, referrals and winback
• Build and develop lifecycle focused data and analytics structure in partnership with technology and data science teams with a cross functional focus to exceed performance trends

Segmentation & Personalization

Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging

Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels

Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service.

In-Center Marketing & Collateral

Lead strategy and execution of new center & in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions

Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion

Develop consultation room assets, and post-procedure materials that reinforce brand trust and care

Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits

Campaign Management & Optimization

Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered

Lead A / B testing and experimentation to optimize messaging, timing, and channel mix

Continuously improve conversion rates and reduce inefficiencies in contact strategies

Compliance & Deliverability

Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM)

Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies

Cross-Functional Collaboration

Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals

Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints

Data & Insights

Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights

Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact

REQUIRED SKILLS AND ABILITIES :

8–10 years of experience in CRM, lifecycle marketing, or performance-based marketing, ideally in retail, healthcare, or multi-location environments

Experience developing in-store or in-center marketing programs, including signage, collateral, and localized campaigns

Deep expertise in Hubspot or similar CRM platforms and CDPs (Segment, Adobe) including journey building, automation logic, and campaign reporting

Strong analytical skills with the ability to translate data into strategy and storytelling

Exceptional project management and communication skills; thrives in fast-paced, deadline-driven environments

Creative thinker with a bias toward action and innovation

Self-starter with strong listening skills and the ability to give and receive feedback constructively

BA / BS in Marketing, Business, Communications, or related field

WORK ENVIRONMENT :

Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.

COMPENSATION :

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $166,000 - $208,000 + Bonus.

BENEFITS :

Medical

Dental

Vision

Life Insurance

401K

EAP

PTO & Paid Holidays

Compensation Range

$166,000—$208,000 USD

Pay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs. Sono Bello may adjust this range in the future. Full-time employees may also receive benefits such as incentives, equity, health coverage, 401(k) matching, paid time off, and parental leave.

Benefits Package includes Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and Paid Holidays.

For applicants located in CA : link