Technical Product Marketing Manager, Modern SDLC

Job Description

Job Description

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture.  We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient . We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply :

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission : supercharge developers to build better, faster.

The Impact You Will Have :

Step into a strategic role where you will empower developers and engineering leaders to future-proof their software development lifecycle (SDLC). As development accelerates with AI and cloud-native technologies, teams need effortless guardrails to maintain quality and security without sacrificing speed. You will be the central connector between our product and go-to-market teams, translating the power of Sonar's technology into a clear, compelling narrative for developers. Your work will establish Sonar as the leader in providing the automated, data-driven governance needed to build a secure and efficient SDLC pipeline for the modern, AI-powered era.

What You Will Do Daily :

• Define the Narrative : Develop the product positioning and messaging for the interaction between Sonar's solutions and the modern SDLC our customers are building. Clearly articulate our unique value in establishing consistent, automated guardrails for developers, enabling data-driven governance, and ensuring the integrity of both human- and AI-generated code.
• Create Authoritative Content : Lead the development of a data-driven technical content strategy. Author insightful whitepapers, practical how-to guides, compelling blog posts, and technical presentations that resonate with developers, development leaders, and platform engineers, as well as secondary audiences in security and compliance.
• Empower Go-to-Market Teams : Build and deliver high-impact sales and partner enablement materials. This includes technical pitch decks, competitive battlecards, robust objection-handling guides, and compelling solution demonstrations that empower our teams to win.
• Drive Ecosystem Collaboration : Work closely with technology partners to develop joint messaging, solution demonstrations, and marketing collateral. Collaborate with partner marketing counterparts on co-marketing activities that amplify our value proposition and drive mutual success in the DevOps ecosystem.
• Drive Go-to-Market Strategy : Lead the cross-functional execution of go-to-market plans for new features and capabilities that expand our impact in the SDLC, ensuring alignment between Product, Sales, and Marketing to maximize market impact.
• Evangelize and Engage : Serve as a subject-matter expert and spokesperson on modernizing and securing the SDLC in the age of AI. Deliver persuasive presentations and demonstrations to customers, prospects, and the wider developer community through webinars, industry events, and strategic engagements.

The Experience You Will Need :

Why You Will Love It Here :

Benefits of Working With Sonar :

We Value Diversity, Equity, and Inclusion :

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.