Social Media Strategist

Job Description

Job Description

Description :

NECA is seeking a detail-oriented and self-starting individual to join our collaborative team. The individual must execute results-driven social media strategies and develop and curate engaging content for NECA social media platforms. Assisting in the creation and editing of written, video, and photo content is required.

RESPONSIBILITIES :

• Executes a comprehensive social media strategy to enhance the association’s online presence and reach.
• Creates engaging content, including graphics, videos, and written posts, that align with the association’s goals and resonate with our target audience.
• Design posts through Adobe Creative Cloud and Canva to sustain readers’ curiosity and create buzz around new initiatives.
• Engages with followers, responds to comments and messages, and fosters meaningful interactions within our online community.
• Collaborates with the Manager, Marketing, to ensure alignment between social media efforts and the association's overall objectives.
• Tracks and analyzes social media metrics and performance to measure the effectiveness of various industry campaigns and inform future strategies.
• Assists the Manager, Marketing, as needed, with email marketing campaigns and industry marketing strategy.
• Other duties as assigned.

Requirements :

Bachelor’s degree in marketing or a related field.

Three (3) years of working experience in digital marketing, preferably within the industry.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Solid knowledge of website and marketing analytics tools.

Working knowledge of ad-serving tools.

Ability to meet deadlines while demonstrating professionalism under pressure.

Exceptional listener and communicator who effectively conveys information verbally and in writing.

Ability to take direction and provide edits in a timely manner to produce accurate work.

Experience with marketing automation systems and content management systems such as HubSpot and / or Monday.com.

Highly self-motivated and directed, with keen attention to detail and the desire to learn.

Flexible team player with the ability to effectively prioritize and juggle multiple concurrent projects.

PREFERRED SKILLS :

HubSpot

Adobe Express

Canva

Monday.com

Microsoft Suite

Salesforce / Nimble CRM

Constant Contact

Digital Asset Management System (Bynder)

WORKING CONDITIONS :

A collaborative and supportive work environment. This is a full-time, in-office, and hybrid position.

Some travel is required. Must be willing to travel, including overnight stays.

This is not an attempt to list all essential functions of this position. Job duties may change over time based on organizational / department needs.

NECA offers an exceptional benefits package, including employer-paid employee insurance, a generous 401(k) contribution, and a transportation subsidy.

NECA is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability status, or any other applicable characteristics protected by law.

NECA is the voice of the $255 billion electrical construction industry that brings power, light, and communication technology to buildings and communities across the U.S. NECA contractors help customers achieve their goals for energy conservation, efficiency, and renewable power. NECA’s national office and 118 local chapters advance the industry through advocacy, education, research, and standards development.

For more information, visit www.necanet.org