Sr. Graphic Designer / Content Strategist

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do :

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

We are seeking a creative and strategic Sr. Graphic Designer / Content Strategist to elevate Watts’ brand presence through compelling visuals, storytelling, and innovative design. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about creating impactful experiences across digital, print, video, and experiential platforms.

This position reports to the Manager, Content Marketing. This role is hybrid and is based in North Andover, MA.

Primary Job Duties and Responsibilities :

• Lead ideation and visual design for integrated campaigns, including digital ads, social media, email, web, print, trade shows, and motion graphics projects
• Develop and refine creative advertising concepts and imagery to support various marketing initiatives.
• Collaborate cross-functionally across marketing, corporate communications, and external agencies / vendors.
• Own and evolve the brand identity, ensuring consistency and innovation across all channels.
• Mentor junior team members and contribute to a culture of creativity, excellence, and continuous improvement.
• Stay ahead of content marketing and graphic design trends and emerging technologies to keep Watts’ creative output fresh and competitive.
• Explore and integrate AI-powered design tools and workflows to enhance creative output, efficiency, and storytelling.
• Assume responsibility for other projects and duties as assigned by the Manager, Content Marketing or Company management.
• Responsibility directly tied to Watts Values : Integrity, Accountability, Continuous Improvement, Transparency.
• Travel Requirements : Up to 10%, including occasional travel to trade shows, team meetings, and vendor sites.

Working Conditions :

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the [insert office] location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements : Specific physical abilities required for this position include, but are not limited to :

General Applicable Company Competencies

What You’ll Need :

Preferred Qualifications

The expected salary range for this position is $92,000-100,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable laws.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, or change the working hours / conditions for this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

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Watts in it for you :

How we work :

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.